This weekly roundup lists all trends published in the last 7 days, ranked by total Trend Score.
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Starbucks has brought back the Eggnog Latte in its second 2025 holiday wave after years of fan complaints about discontinuation. The drink now functions less as a flavor innovation and more as proof that organized consumer nostalgia can force a mega-brand U-turn.
Total Score: 48
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Classic Italian panettone is trending again as Christmas hero dessert, but with a twist: superfood inclusions, matcha or “Dubai chocolate” pistachio fillings, and DIY sauce pouches for personalization. Premium panettoni have become giftable status symbols and canvases for pastry innovation.
Total Score: 39
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Burger King’s new SpongeBob-themed menu offers multiple LTO items served in a pineapple-shaped “Under the Sea” box, complete with toys and a special crown. It’s classic movie tie-in territory, but the packaging and bundle concept feel designed for unboxing videos.
Total Score: 32
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Italian cooking, from family Sunday lunches to regional trattoria culture, is officially recognised as intangible cultural heritage, boosting pride, tourism and interest in “authentic” Italian food experiences.
Total Score: 27
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ShabuYo is an all-you-can-eat shabu-shabu chain offering 72-hour aged beef, vegetables, noodles and dessert buffets, popular with families and tourists. Content creators spotlight it as an “affordable wagyu wellness feast,” reinforcing hotpot’s position as social, relatively balanced indulgence.
Total Score: 25
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Hyper-realistic fruit-shaped ice creams, already viral in China, have finally arrived in Japan via supermarkets and convenience stores, igniting TikTok and Instagram again. Their uncanny look blurs line between dessert and prop, encouraging “don’t bite it, film it first” behavior.
Total Score: 24
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Korean searches for “udon sari” noodle packs spike as instant-noodle hacks, hotpot nights and mukbangs trend. Interest seems driven from South Korea, where brands like Haum and Kiki sell flexible, broth-ready noodle add-ins.
Total Score: 24
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This Vietnamese-language term centers on fishing spots or gear, with interest driven locally. It connects loosely to outdoor food culture via self-caught fish and weekend grilling.
Total Score: 20
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A horror-style Roblox game set at a shawarma stand pushes searches both for the game and for real-world shawarma kiosks.
Total Score: 19