WBC Regional Intelligence
Europe
The signals changing how Europe eats, shops and dines — ranked by current WBC momentum.
New this week
Europe’s strongest new signal
New
Strongest new entry · 7 days · Trend
M&S Foodhall Advent Calendar
M&S compresses its Foodhall into a 25-door calendar containing chocolate, pantry products, cocktails, panettone and Champagne. Strong launch coverage and shopper demand emptied the £100 calendar within 72 hours, turning a seasonal gift into…
Read the trend →Regional Index
Current leaders
Ranked by the current WBC trend score.
Idea Watch
What changed
Fastest riserNo clear signal yet
Fastest fallerHeatwave No-Alcohol Beer Swaps-5 pts 
New signalEverything-Seasoning RiffsWBC 25 By Lens
Where the movement is happening
Food, dining and consumer behaviour separated cleanly.
Food
WBC score
Food TrendWhole-Bar Ice-Cream Croissants31
02Spice Bag Remixes3003Meal-Style Loaded Dips2904Loaded Jacket Potato Lunch Revival29Dining
WBC scoreDining TrendPrivate Supper Clubs32
02Northern England Deli Sub Stacks3103Sauce-Pantry Chicken Tenders2804Europe-Ranked Contemporary Pizza Pilgrimages26Consumer
WBC score
Consumer TrendCircadian Fasting Meal Timing30
02Cultured Cocoa Chocolate2703Snackpret Food-Play Produce2604Aldi Toastbrot26Recently Added
New to the regional index
The newest qualified signals tracked by WBC.
