WBC Regional Intelligence
South America
The signals changing how South America eats, shops and dines — ranked by current WBC momentum.
New this week
South America’s strongest new signal
New
Strongest new entry · 7 days · Trend
Wellness-Stacked Sodas
Brazilian soda makers are layering prebiotic fiber, zero sugar, zero calories and caffeine-free positioning onto familiar fizz. Legacy brands and newer challengers are moving functional soda beyond specialist wellness shelves.
Read the trend →Regional Index
Current leaders
Ranked by the current WBC trend score.
Idea Watch
What changed
Fastest riserNo clear signal yet
Fastest fallerProteinized Heritage Snacks-2 pts New signalWellness-Stacked SodasWBC 26 By Lens
Where the movement is happening
Food, dining and consumer behaviour separated cleanly.
Food
WBC score
Food TrendBolo Pudim Viral Slices28
02Cupuaçu Amazon Dessert Signals2603Bolo-Pudim Slice Drops2604Open-Fire Picanha Churrasco26Dining
WBC score
Dining TrendSao Paulo Specialty Coffee Festival Culture31
02Colombia Burger Master Voting2903Surquillo Market Food Tours2704Brazilian Winter-Wine Pairings26Consumer
WBC score
Consumer TrendSalta Matchday Asado Trails15
02Fernet Dispenser Prototype15Recently Added
New to the regional index
The newest qualified signals tracked by WBC.
