WBC Regional Intelligence
South America
The signals changing how South America eats, shops and dines — ranked by current WBC momentum.
New this week
South America’s strongest new signal
New
Strongest new entry · 7 days · Trend
Monster-Remixed South American Bakery Classics
Bakeries in Medellín and Lima are recasting familiar brownies, macarons, marshmallow sweets, cookies and chocolates as mummies, monsters and spiders. Plant-based brookies, sugar-free decorated bonbons and regional fillings add product twists beyond novelty icing.
Read the trend →Regional Index
Current leaders
Ranked by the current WBC trend score.
Idea Watch
What changed
Fastest riserNo clear signal yet
Fastest fallerPush-Pop Sushi Brazil Rollout-3 pts 
New signalLive Tuna-Carving Dining TheatreWBC 21 By Lens
Where the movement is happening
Food, dining and consumer behaviour separated cleanly.
Food
WBC score
Food TrendBolo Pudim Viral Slices27
02Open-Fire Picanha Churrasco2603Cupuaçu Amazon Dessert Signals2504Bolo-Pudim Slice Drops25Dining
WBC score
Dining TrendSao Paulo Specialty Coffee Festival Culture28
02Colombia Burger Master Voting2803Surquillo Market Food Tours2604Guiso al Disco Event Catering23Recently Added
New to the regional index
The newest qualified signals tracked by WBC.
