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Starbucks Melted Mochi Mallow Turns Chew Into a Sip
Starbucks has taken a texture associated with bite-sized sweets and put it behind a sip lid. On 27 October, the chain introduced the Melted…
Continental Trend Index
#1
Oceania
Strongest new signal
Finish-at-Home Festive Roast Centrepieces
Next new signals
- #2Adult-Style Protein Dessert Pots
- #3Sichuan-Spiced Stone-Fruit Pickles
- #4Gelato-Semifreddo Celebration Cake Hybrids
#2
North America
Strongest new signal
Tiered Wagyu-and-Banchan Barbecue Buffets
Next new signals
- #2Mood & Mind Retail Beverage Sets
- #3Pakistani-American Street-Food Mashups
- #4Visible-Hearth Restaurant Theatre
#3
Europe
Strongest new signal
Upcycled Ski-Gondola Private Dining Pods
Next new signals
- #2Build-Your-Own Mini-Plate Brunch
- #3Everyday Biltong & Jerky Grazing
- #4Ready-to-Heat Cheese Sharing Dips
#4
Asia
Strongest new signal
Bubble Tea
Next new signals
- #2Ube
- #3Kimchi
- #4Budget Café Full-Meal Menus
#5
South America
Strongest new signal
Smoked-Beef Coxinha and Croquette Reworks
Next new signals
- #2Asado-Filled Fine-Dining
- #3Reinvented Guagua Pastry
- #4Colada Morada Dessert
#6
Africa
Strongest new signal
Egyptian Burn-Away and Monster-Face Dessert
Next new signals
- #2Everyday Malt Drinks
- #3Multi-Format Protein Dairy
- #4Mandazi Chicken Burger
The Hard Part of Reviving Mineral Water Starts After Bottling
A rebuilt mountain plant, export figures and a glass-versus-PET retail split show why distribution—not source mythology—will decide the comeback.
The Frozen Paella Problem Is Really a Rice-Texture Problem
A microwave-ready frozen paella uses smart packaging and a tightly controlled regeneration step to protect the rice texture that conventional ready meals often lose.
Baja Blast Is Becoming Taco Bell’s Beverage Operating System
An 11-year PepsiCo deal and Live Más Café tests show how Baja Blast is shifting from cult soda to repeatable restaurant beverage infrastructure.
When Sticky Rice Climbs Into the Drinking Cup
Mango sticky rice is entering smoothies and teas as a real chewy layer, revealing a sharp divide between sensory fidelity and easy café operations.
Stingless Honey Is Becoming a Species-Labeled Pantry
Brazilian retailers sort stingless honey by native bee species, but verification, handling and repeat demand will decide whether terroir becomes a durable.
Protein Desserts Are Trading the Fridge for the Microwave
New U.S. launches join Australian and European protein mug-cake mixes that shift dessert from the refrigerator to pantry powder and final home cooking.
3 of 5 Protein Signals Have Staying Power
THE KEY TAKEAWAY1 of 5 signals combine broad reach with staying power, while 1 looks more like short-lived buzz on the WBC scale.
Monthly Food Trends October 2026
WBC WEEKLY Found your kind of food rabbit hole? We’ll bring the newest signals to your inbox. No endless scrolling,…
Monthly Food Trends September 2026
September was the month familiar foods learned new tricks. Sweet potato became an entire seasonal flavor system, salmon turned into…
Monthly Food Trends August 2026
August was the month protein escaped the protein aisle. It moved into fast-food burgers, South American comfort snacks and even…
Monthly Food Trends July 2026
July’s food trends show how established brands are creating attention by moving familiar products into new countries, dayparts and cultural…
Monthly Food Trends June 2026
June was a month of split personalities in food culture. One side became sharper, smarter and more adult: verjus spritzes,…
Trending
Trending
Top 5 Last 7 Days · vs Yesterday
Spotlight
Retro Tableside Flambé Desserts Latest Addition
Wow Factor
Flaming retro desserts put live theatre back into the final course.
Highest Novelty
Fermentation-Derived Yeast Protein in Everyday Foods Last 30 Days
Burger King’s Pickleball Burger Makes Brine the Main Event
A sports sponsorship usually lives on a banner. Burger King Japan has put this one between two buns. Since 9 October, the chain has been selling two limited-run Pickleball Burgers: a double…
The Onigiri Is Learning to Replace the Lunchbox
Japanese convenience chains are turning layered, oversized onigiri into portable meals. The format succeeds only if one triangle replaces a lunchbox.
GYG’s BBQ Beef Rib Tests the Whole Menu
A slow-cooked beef rib filling sounds like one more premium meat drop. Guzman y Gomez is using it as a stress test for almost the entire menu. On 15 October, the Australian…
The Soup Pouch Is Testing the Can’s Grip
Heinz joins a multi-market shift from soup cans to flexible pouches, exposing new meal occasions and hidden storage, heating and recycling friction.
KFC Japan Rebuilds Chicken Burgers From the Meat Up
For a fried-chicken chain, KFC Japan has spent decades with a strangely unresolved burger. Its bucket chicken carried the brand’s identity; its Chicken Fillet Burger used a different, breast-meat logic. On 14…
Steak Flights Turn Menu Anxiety Into a Shared Upgrade
Steakhouses are selling several cuts at once, turning menu uncertainty into a shared tasting while adding new pricing and kitchen risks.
Top 5 Asian Food Trends: Gochujang ☆ Is One of the Fresh Signals to Watch
The newest asian food trends: Kimchi ☆, Gochujang ☆, White Glutinous-Rice Yogurt. See which fresh signals are leading the latest WBC ranking.
Fast Food Hands the Final Seasoning to Customers
Shaker fries, wings and KFC MIX’D turn packets and bags into temporary kitchen equipment, separating stable base foods from rotating flavour.
Immersive Dinner Shows Are Turning Menus Into Timetables
Projection-mapped dinner shows scale through fixed courses, timed service and ticketed certainty—but rigid choreography may limit repeat demand and.
Gas-Station Sushi Is Becoming a Logistics Product
Commissaries, EV-charging markets and chef-led fuel-stop restaurants reveal the operating systems making roadside sushi more credible.
Dessert Tasting Menus Are Learning to Share the Room
Dessert tasting menus are turning cafés and dining rooms into reserved pastry experiences, testing whether the same space can sell a second occasion.
Fondue Is Shrinking to Fit the Weeknight Snack Table
Ready-to-heat cheese cups and bakes turn fondue into a smaller sharing occasion, but their survival beyond winter remains the real commercial test.
2026 Trend Leaders
Overall Score
Top 5 Score
Novelty
Top 5 Novelty
Market Impact