Hot Honey: TikTok’s Sweet-Heat Drizzle Goes Everywhere
Hot honey looks like a one-note gimmick until you actually use it: a glossy, sweet drizzle that lands first, then blooms into heat. That delayed…
Weekly Trend Roundup: from “McNugget Caviar” Kits to Chopped Meals
Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from…
The 15-Minute Menu: Ticketed Lunch for Time-Starved Customers
Restaurant lunch is losing its old role as the day’s “default outing.” People still get hungry at midday, but they don’t always get time. Meanwhile,…
Snackification and Daypart Drift: How Eating Times Are Changing
Eating used to follow a sturdy daily script: breakfast in the morning, lunch at midday, dinner at night. That script still shapes how people describe…
Barilla Heart Pasta
Cute shape, real function: ridges + curves hold sauce, turning pasta into a gift.
Coles shoppers and TikTok creators are hunting Barilla's limited-edition heart-shaped Pasta Love ahead of Valentine's Day, fueling haul videos, sell-out anxiety and romantic-at-home dinner planning.
Salty Crab Som Tum
Salted crab turns som tum from fresh to intensely savory—and highly postable.
Salty crab is popping up as an “authentic” add-in for som tum papaya salad, amplified by Southeast Asian menus and creator recipes. The cue signals bolder, funk-forward versions and creates upsell potential for restaurants and ingredient retailers.
Kit Kat Bunnies
Seasonal shape + nostalgia drives early sellouts via “seasonal aisle” content.
Early Easter shelves become TikTok fodder: Kit Kat Bunny shapes trigger “first of the season” grocery runs, unbox-and-break videos, and seasonal candy rankings that accelerate limited-time sell-through.


























