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Hot Honey: TikTok’s Sweet-Heat Drizzle Goes Everywhere

Hot Honey: TikTok’s Sweet-Heat Drizzle Goes Everywhere

Hot honey looks like a one-note gimmick until you actually use it: a glossy, sweet drizzle that lands first, then…

Weekly Trend Roundup: from “McNugget Caviar” Kits to Chopped Meals

Weekly Trend Roundup: from “McNugget Caviar” Kits to Chopped Meals

The 15-Minute Menu: Ticketed Lunch for Time-Starved Customers

The 15-Minute Menu: Ticketed Lunch for Time-Starved Customers

Snackification and Daypart Drift: How Eating Times Are Changing

Snackification and Daypart Drift: How Eating Times Are Changing

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Latest insights

Top 5 European Food Trends This Month: from Premium Private Label to Heat & Eat Premium

Top 5 European Food Trends This Month: from Premium Private Label to Heat & Eat Premium

Top 5 European food trends from the last 30 days: Premium Private Label, Usteria, Necta Vending Coffee, Private Supper Clubs, Heat & Eat Premium. Ranked…

The Wine List 2050: Radical Transformation Through Climate Change

By 2050, wine won’t just taste like a place—it will taste like a temperature curve. Climate change is already accelerating vine development and pushing harvest…

LX Hammer Burger: the luxury stadium meal built for virality

The first thing you notice about the LX Hammer Burger is not the smell. It’s the silhouette. A brioche bun, glossy and tall, pierced by…

The Banana Effect: How a Fruit Became Culinary Culture

The banana is one of the few foods that feels “local” almost everywhere. It shows up in lunchboxes, smoothie bars, hotel buffets, and home baking…

Reader Favorites

How Kale Conquered America: A Deep Dive into Trend MultipliersHow Kale Conquered America: A Deep Dive into Trend Multipliers
Smoothies Reimagined: From Trend Drink to Daily RitualSmoothies Reimagined: From Trend Drink to Daily Ritual
Savory Cocktails: When the Bar Starts Thinking Like a KitchenSavory Cocktails: When the Bar Starts Thinking Like a Kitchen
Dining in the Dark: Why Blackout Restaurants Are the New Experiential Food TrendDining in the Dark: Why Blackout Restaurants Are the New Experiential Food Trend
When Social Media Became the Primary Food Discovery EngineWhen Social Media Became the Primary Food Discovery Engine
Flavor Shock Culture: How Generation Alpha Is Expanding the Taste FrontierFlavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

Latest Trends

Valentine Sweets

13.02.2026 09:35
Consumer Trend 26/100

Giftable desserts with strong visuals—strawberries, truffles, mini cakes—drive limited editions and…

“Valentine” searches (incl. バレンタイン) peak pre–Feb 14 and amplify seasonal dessert gifting. Confectioners and cafés push limited editions, pre-order dessert boxes, and highly visual “giftable” sweets like dipped strawberries and heart-shaped bakes.

Cheonha Bakery

13.02.2026 07:30
Consumer Trend 23/100

A baking survival show turns niche bread craft into bingeable clips that drive real bakery pilgrimag…

Rising searches for “Cheonha Bakery (천하제빵)” follow the launch of Korea’s bakery survival show, spotlighting signature loaves, fermentation craft, and K-bread aesthetics. As clips spread, viewers seek featured bakers and copycat breads, boosting limit…

Crepe Batter

12.02.2026 14:10
Food Trend 21/100

Blender batters and fast-fill hacks make crepes feel effortless, highly shareable, and repeatable.

Crepe batter queries climb around La Chandeleur/Candlemas and stay elevated through quick breakfast and dessert formats. Short-form recipes emphasize blender batters, rest-time myths, and fast fillings—driving pantry staples and topping purchases.

Savory Cocktails: When the Bar Starts Thinking Like a Kitchen

Savory Cocktails: When the Bar Starts Thinking Like a Kitchen

For years, cocktail culture leaned heavily toward sweetness, fruit, and visual spectacle. Drinks were designed to charm quickly, often borrowing their appeal from dessert logic…
Dainagon azuki turns red beans into modern quiet luxury

Dainagon azuki turns red beans into modern quiet luxury

There’s a moment when a pot of beans crosses a line. The water turns ruby. The kitchen smells faintly like toasted nuts and warm sugar.…
The Omega-3 Connection: How Anti-Inflammation Became a Lifestyle Narrative

The Omega-3 Connection: How Anti-Inflammation Became a Lifestyle Narrative

Scroll through TikTok or Instagram for more than a few minutes and the pattern becomes unmistakable. Carefully arranged plates featuring salmon, avocado, blueberries, leafy greens…
The De-Snobbification of Wine: How Cans Are Rewriting the Rules

The De-Snobbification of Wine: How Cans Are Rewriting the Rules

Wine used to come with a dress code, even when nobody admitted it. Not literal clothing, but a behavioural uniform: the right glass, the right…
Portugal’s Tasca Culture: Why Small, Greasy Plates Feel So Big

Portugal’s Tasca Culture: Why Small, Greasy Plates Feel So Big

In Portugal, some of the most revealing food experiences do not happen in restaurants that call themselves restaurants. They happen in tascas: small, often rough-edged…
Carpaccio: From Unthinkable to Delicacy

Carpaccio: From Unthinkable to Delicacy

There are few dishes in Western cuisine whose journey is as psychologically revealing as carpaccio. Thin slices of raw beef, dressed lightly with oil, acid,…
Monthly Food Trends January 2026
Trending

Monthly Food Trends January 2026

January always arrives with two voices in its mouth. One says reset, because the calendar flips and suddenly every morning…

Monthly Food Trends December 2025
Trending

Monthly Food Trends December 2025

December is the month where food culture splits into two lanes: comfort-first tradition and attention-first spectacle. What wins isn’t always…

Monthly Food Trends November 2025
Trending

Monthly Food Trends November 2025

November 2025’s food trends spanned the spectrum from festive fun to futuristic controversy. This month’s search data shows people obsessing…

Monthly Food Trends October 2025
Trending

Monthly Food Trends October 2025

October’s food trends are a vibrant mix of seasonal traditions and viral phenomena. As fall settles in (and spring blooms…

Monthly Food Trends September 2025
Trending

Monthly Food Trends September 2025

While August leaned into quirky memes and nostalgic throwbacks, September’s trends are equal parts comforting tradition and digital buzz. This…

Top 3 (Last 7 Days)

This is just a short preview – click a trend title to read the full analysis.

Latest Trend Spotlight

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Highest Novelty (30 Days)

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Nostalgia Backlash: When Retro Food Fails

Nostalgia Backlash: When Retro Food Fails

Nostalgia has become one of the food industry’s most overused emotional levers. What once felt like a warm, authentic reconnection with childhood memories now often…
Value Seeking: Why Affordable Dining Feels Different in 2026

Value Seeking: Why Affordable Dining Feels Different in 2026

For much of the past decade, restaurant pricing was framed as a supply-side problem: rising labor, rent, and ingredient costs pushed menus upward, and diners…
Quiet Quitting, But Make It Food: The Generation That Stopped Cooking

Quiet Quitting, But Make It Food: The Generation That Stopped Cooking

For much of the twentieth century, cooking was treated as a basic life skill, almost a moral obligation. You learned a handful of dishes, you…
Top 5 U.S. Food Trends This Month: from Drink-First QSR to Big Mac Smash Tacos

Top 5 U.S. Food Trends This Month: from Drink-First QSR to Big Mac Smash Tacos

Top 5 U.S. food trends from the last 30 days: Drink-First QSR, Nutella Rice, Textured Iced Coffee, Dessert Chips & Sweet-Salty, Big Mac Smash Tacos.…
Morrisons, GLP-1 and the New Logic of Food Retail

Morrisons, GLP-1 and the New Logic of Food Retail

The collaboration between Morrisons and Applied Nutrition at the end of 2025 marked a subtle but meaningful inflection point for the global food and foodservice…
Fish Without Fillets: Why Restaurants Are Moving Beyond the Prime Cut

Fish Without Fillets: Why Restaurants Are Moving Beyond the Prime Cut

For decades, the fillet has dominated how fish appears on restaurant menus. Clean, portionable and familiar, it became the default expression of seafood in modern…
Weekly Trend Roundup: from Zero-Proof Pairings to Onion Cup Dumpling Flights

Weekly Trend Roundup: from Zero-Proof Pairings to Onion Cup Dumpling Flights

Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from…
When Grocerants Eat Takeout: How Restaurants Stay Special

When Grocerants Eat Takeout: How Restaurants Stay Special

Premium supermarket food has quietly redefined what “takeout” means. What was once a binary choice between cooking at home or ordering from a restaurant has…
Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs

Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs

Every month, we’re out there tracking the moments that matter—the flavors, formats, and food experiences that are genuinely capturing attention. We’re talking viral sensations, rising…
The Carbonation Revolution: Why Gen-Z Chooses Sparkling Coffee

The Carbonation Revolution: Why Gen-Z Chooses Sparkling Coffee

Something fundamental has shifted in coffee culture, and it is not subtle. In cafés across Berlin, Copenhagen, Zurich, Seoul, New York, and Tokyo, younger customers…
Flavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

Flavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

A bag of banana-flavoured potato chips sits on a supermarket shelf in China. The packaging is bright yellow. A smiling Minion stares back, cheerful and…
The Great Bread Pivot: The Cultural Repositioning of Bread

The Great Bread Pivot: The Cultural Repositioning of Bread

For decades, bread was the most invisible element of the sandwich. It mattered, but only insofar as it did not interfere. It held fillings together,…