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The Great Delivery Shakeout

The Great Delivery Shakeout

Open any delivery app in 2026 and you’ll recognize the feeling before you recognize the restaurants. Endless tiles. Slightly different photos. A dozen “new” burger…

Designer strawberries and the new edible quiet luxury

A strawberry close-up can feel like a dare: the gloss looks lacquered, the seeds sit in near-perfect geometry, and the red is so saturated it…

Top 5 Asian Food Trends This Month: from Dubai Chewy Cookie to Buldak HTMX Bowls

Top 5 Asian food trends from the last 30 days: Dubai Chewy Cookie, Iftar Recipe Rush, Seollal Table Planning, Dumpling Lasagna, Buldak HTMX Bowls. Ranked…

Protein pasta reality check: how to make it not taste sad

The pot looks innocent: water at a rolling boil, spaghetti sliding in like a small, comforting ritual. Then the foam rises, the smell shifts slightly…

Latest Trends

Oreo S'mOREO Return

27/100 Score
29.03.2026 06:15
FMCG

Campfire nostalgia cookie; fans treat it like a limited-time collectible.

Monde Butter Cookies

17/100 Score
27.03.2026 20:15
FMCG

A mass-market butter cookie gets ‘luxury’ status via tins, gifting, and bulk resale bundles.

Ryze Mushroom Coffee

23/100 Score
26.03.2026 16:15
FMCG

Coffee + functional mushrooms promises smoother focus; the ‘no crash’ storyline is highly shareable.

Maggi Free Bowl Value Pack

19/100 Score
25.03.2026 20:15
FMCG

A free collectible bowl reframes instant noodles as a ‘complete set’ worth hunting and gifting.

Pizza delivery is the last delivery evergreen

Pizza delivery is the last delivery evergreen

On a rainy night, most delivered food arrives with a small apology baked in. Fries sweat into cardboard. Salads bruise under their own dressing. Noodles…
Pét-Nat trend: The Crown-Capped Sparkle Rewriting Wine Culture

Pét-Nat trend: The Crown-Capped Sparkle Rewriting Wine Culture

The first thing you notice about the Pét-Nat trend is the sound. Not the ceremonial pop of a cork, but the quick metal snap of…
From Commodity to Conscience: The Egg Premiumization Playbook

From Commodity to Conscience: The Egg Premiumization Playbook

You meet the egg marketing paradox the way you meet most modern economics: under fluorescent lights, half-asleep, hunting for breakfast. The shelf looks calm from…
Bread: Infinite Variety, Zero Standard

Bread: Infinite Variety, Zero Standard

You tear a piece off while it’s still warm. The crust resists, then cracks. Steam lifts into your face for half a second. In that…
Cooking and Baking with Cola: The Comeback Kitchen Hack

Cooking and Baking with Cola: The Comeback Kitchen Hack

Cola in the kitchen is the kind of trick that vanishes, then returns with fresh momentum. One season it shows up as a backyard barbecue…
Baklava’s Global Comeback, One Shattering Layer at a Time

Baklava’s Global Comeback, One Shattering Layer at a Time

Baklava has returned to the center of the pastry conversation, not as a nostalgic relic but as a dessert that fits the present with eerie…
Monthly Food Trends February 2026

Monthly Food Trends February 2026

February never stays in one mood for long. It wants romance, but it also wants routine. It wants soft-focus sweetness,…

Monthly Food Trends January 2026

Monthly Food Trends January 2026

January always arrives with two voices in its mouth. One says reset, because the calendar flips and suddenly every morning…

Monthly Food Trends December 2025

Monthly Food Trends December 2025

December is the month where food culture splits into two lanes: comfort-first tradition and attention-first spectacle. What wins isn’t always…

Monthly Food Trends November 2025

Monthly Food Trends November 2025

November 2025’s food trends spanned the spectrum from festive fun to futuristic controversy. This month’s search data shows people obsessing…

Monthly Food Trends October 2025

Monthly Food Trends October 2025

October’s food trends are a vibrant mix of seasonal traditions and viral phenomena. As fall settles in (and spring blooms…

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Last 7 Days
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    Oreo S'mOREO Return

    FMCG Score 27
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Spotlight
Latest Trend
Just published

HOCCO’s mango-shaped Aamchi turns ice cream into a hyper-realistic fruit replica. The format is optimized for reels: peel-like shell, real-mango taste claims, and instant is-it-real reactions that boost impulse buys.

Wow Factor

A mango-shaped ice cream that looks real enough to fool the camera.

FMCG Score: 23
Highest Novelty
Top Novelty
Last 30 Days

Sprite's new Chill Mango Citrus flavor is hitting Walmart as a limited-time drop, driving rapid short-form reviews around its cooling sensation. Creators compare full-sugar vs zero, positioning it as a summer-ready, collectible soda for fans of novelty beverages.

Wow Factor

Cooling sensation soda; Regular vs Zero taste tests fuel instant shareability.

FMCG Novelty: 9
Designer strawberries and the new edible quiet luxury

Designer strawberries and the new edible quiet luxury

A strawberry close-up can feel like a dare: the gloss looks lacquered, the seeds sit in near-perfect geometry, and the red is so saturated it…
Top 5 Asian Food Trends This Month: from Dubai Chewy Cookie to Buldak HTMX Bowls

Top 5 Asian Food Trends This Month: from Dubai Chewy Cookie to Buldak HTMX Bowls

Top 5 Asian food trends from the last 30 days: Dubai Chewy Cookie, Iftar Recipe Rush, Seollal Table Planning, Dumpling Lasagna, Buldak HTMX Bowls. Ranked…
Top 5 European Food Trends This Month: from Poppi UK Launch to Maultaschen Burger

Top 5 European Food Trends This Month: from Poppi UK Launch to Maultaschen Burger

This monthly roundup highlights the most relevant European food trends published over the last 30 days, including Poppi UK Launch, Cultured Cocoa Chocolate, Nutella Frozen Bakery, ranked by Trend Score.
Champagne competition: the new battle for the world’s bubbles

Champagne competition: the new battle for the world’s bubbles

The room still looks the same: a white tablecloth, a silver bucket, the quiet theatre of a cork eased out with restraint. However the mood…
Weekly Trend Roundup: from Es Campur & Es Buah to Susu Evaporasi

Weekly Trend Roundup: from Es Campur & Es Buah to Susu Evaporasi

Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Monday, we scan what’s gaining momentum across culture and commerce—from…
Ugly Produce Goes Premium: When Crooked Cucumbers Cost More

Ugly Produce Goes Premium: When Crooked Cucumbers Cost More

There was a time when a bruised apple or a crooked carrot had only one likely destination: the discard pile. Cosmetic standards in modern food…
Gaming Food Culture: From Amiga Snacks to Streamer Fuel

Gaming Food Culture: From Amiga Snacks to Streamer Fuel

Gaming has always had a smell. In the Amiga era it was warm plastic, dust in the CRT vents, and something sweet—cola breath, chocolate fingers,…
Chef-less restaurants explained: when systems replace the head chef

Chef-less restaurants explained: when systems replace the head chef

The lunch rush hits and something feels… oddly calm. Orders don’t trigger shouting. Stations don’t improvise. A screen blinks, a timer chirps, hands move, bowls…
Cannabis-infused dining: Beauty, belief, and the risk gap

Cannabis-infused dining: Beauty, belief, and the risk gap

The rise of cannabis-infused dining in the U.S. doesn’t feel like a drug story at the table. It feels like hospitality: lighting, plating, playlists, and…
Weekly Trend Roundup: from Seollal Table Planning to Doritos Loaded Nachos

Weekly Trend Roundup: from Seollal Table Planning to Doritos Loaded Nachos

Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Monday, we scan what’s gaining momentum across culture and commerce—from…
Experience-first dining is booming — but when do event restaurants cross the line from wow to worry?

Experience-first dining is booming — but when do event restaurants cross the line from wow to worry?

In the best event restaurants, the room feels like a story you can taste. A corridor turns, a lantern flickers, and your table becomes a…
Top 5 European Food Trends This Month: from Cultured Cocoa Chocolate to Skyr Energy Shake

Top 5 European Food Trends This Month: from Cultured Cocoa Chocolate to Skyr Energy Shake

Top 5 European food trends from the last 30 days: Cultured Cocoa Chocolate, Nutella Frozen Bakery, Crepe Batter, Maultaschen Burger, Skyr Energy Shake.…