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The 15-Minute Menu: Ticketed Lunch for Time-Starved Customers

The 15-Minute Menu: Ticketed Lunch for Time-Starved Customers

Restaurant lunch is losing its old role as the day’s “default outing.” People still get hungry at midday, but they…

Snackification and Daypart Drift: How Eating Times Are Changing

Snackification and Daypart Drift: How Eating Times Are Changing

Top 5 European Food Trends This Month: from Premium Private Label to Heat & Eat Premium

Top 5 European Food Trends This Month: from Premium Private Label to Heat & Eat Premium

The Wine List 2050: Radical Transformation Through Climate Change

The Wine List 2050: Radical Transformation Through Climate Change

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Latest insights

LX Hammer Burger: the luxury stadium meal built for virality

LX Hammer Burger: the luxury stadium meal built for virality

The first thing you notice about the LX Hammer Burger is not the smell. It’s the silhouette. A brioche bun, glossy and tall, pierced by…

The Banana Effect: How a Fruit Became Culinary Culture

The banana is one of the few foods that feels “local” almost everywhere. It shows up in lunchboxes, smoothie bars, hotel buffets, and home baking…

Healthy Breakfast Trends: Less Sugar, More Balance

Breakfast has become a daily decision again, not an autopilot routine. Many people still love bread, cereal, and sweet spreads, but they no longer accept…

Savory Cocktails: When the Bar Starts Thinking Like a Kitchen

For years, cocktail culture leaned heavily toward sweetness, fruit, and visual spectacle. Drinks were designed to charm quickly, often borrowing their appeal from dessert logic…

Reader Favorites

How Kale Conquered America: A Deep Dive into Trend MultipliersHow Kale Conquered America: A Deep Dive into Trend Multipliers
Smoothies Reimagined: From Trend Drink to Daily RitualSmoothies Reimagined: From Trend Drink to Daily Ritual
Savory Cocktails: When the Bar Starts Thinking Like a KitchenSavory Cocktails: When the Bar Starts Thinking Like a Kitchen
Dining in the Dark: Why Blackout Restaurants Are the New Experiential Food TrendDining in the Dark: Why Blackout Restaurants Are the New Experiential Food Trend
When Social Media Became the Primary Food Discovery EngineWhen Social Media Became the Primary Food Discovery Engine
Flavor Shock Culture: How Generation Alpha Is Expanding the Taste FrontierFlavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

Latest Trends

Crepe Batter

12.02.2026 14:10
Food Trend 21/100

Blender batters and fast-fill hacks make crepes feel effortless, highly shareable, and repeatable.

Crepe batter queries climb around La Chandeleur/Candlemas and stay elevated through quick breakfast and dessert formats. Short-form recipes emphasize blender batters, rest-time myths, and fast fillings—driving pantry staples and topping purchases.

Chef Kimo

12.02.2026 08:25
Food Trend 18/100

A chef’s viral legacy turns heritage recipes into immediate shopping lists for spices, preserved lem…

Following headlines about Moroccan culinary creator Chef Kimo, searches and social interest cluster around his Moroccan recipes and his Rabat restaurant, pushing renewed discovery of classic dishes (tagines, pastilla) and “how-to” cooking content.

HJK Japchae

11.02.2026 10:05
Food Trend 22/100

Celebrity-branded japchae turns a niche noodle dish into a convenience staple that fans actively hun…

Search interest around Hong Jin-kyung–linked japchae points to celebrity-led Korean convenience foods gaining pull. The hook is “restaurant-style glass noodles at home” with minimal prep, fitting convenience retail, online grocery discovery, and expo…

Dainagon azuki turns red beans into modern quiet luxury

Dainagon azuki turns red beans into modern quiet luxury

There’s a moment when a pot of beans crosses a line. The water turns ruby. The kitchen smells faintly like toasted nuts and warm sugar.…
The Omega-3 Connection: How Anti-Inflammation Became a Lifestyle Narrative

The Omega-3 Connection: How Anti-Inflammation Became a Lifestyle Narrative

Scroll through TikTok or Instagram for more than a few minutes and the pattern becomes unmistakable. Carefully arranged plates featuring salmon, avocado, blueberries, leafy greens…
The De-Snobbification of Wine: How Cans Are Rewriting the Rules

The De-Snobbification of Wine: How Cans Are Rewriting the Rules

Wine used to come with a dress code, even when nobody admitted it. Not literal clothing, but a behavioural uniform: the right glass, the right…
Portugal’s Tasca Culture: Why Small, Greasy Plates Feel So Big

Portugal’s Tasca Culture: Why Small, Greasy Plates Feel So Big

In Portugal, some of the most revealing food experiences do not happen in restaurants that call themselves restaurants. They happen in tascas: small, often rough-edged…
Carpaccio: From Unthinkable to Delicacy

Carpaccio: From Unthinkable to Delicacy

There are few dishes in Western cuisine whose journey is as psychologically revealing as carpaccio. Thin slices of raw beef, dressed lightly with oil, acid,…
Cooking at the Edge of Spoilage

Cooking at the Edge of Spoilage

In gastronomy, some of the most prized flavours exist dangerously close to what instinct tells us to reject. Rot, decay, toxicity, and bacterial death are…
Monthly Food Trends January 2026
Trending

Monthly Food Trends January 2026

January always arrives with two voices in its mouth. One says reset, because the calendar flips and suddenly every morning…

Monthly Food Trends December 2025
Trending

Monthly Food Trends December 2025

December is the month where food culture splits into two lanes: comfort-first tradition and attention-first spectacle. What wins isn’t always…

Monthly Food Trends November 2025
Trending

Monthly Food Trends November 2025

November 2025’s food trends spanned the spectrum from festive fun to futuristic controversy. This month’s search data shows people obsessing…

Monthly Food Trends October 2025
Trending

Monthly Food Trends October 2025

October’s food trends are a vibrant mix of seasonal traditions and viral phenomena. As fall settles in (and spring blooms…

Monthly Food Trends September 2025
Trending

Monthly Food Trends September 2025

While August leaned into quirky memes and nostalgic throwbacks, September’s trends are equal parts comforting tradition and digital buzz. This…

Top 3 (Last 7 Days)

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Latest Trend Spotlight

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Highest Novelty (30 Days)

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Value Seeking: Why Affordable Dining Feels Different in 2026

Value Seeking: Why Affordable Dining Feels Different in 2026

For much of the past decade, restaurant pricing was framed as a supply-side problem: rising labor, rent, and ingredient costs pushed menus upward, and diners…
Quiet Quitting, But Make It Food: The Generation That Stopped Cooking

Quiet Quitting, But Make It Food: The Generation That Stopped Cooking

For much of the twentieth century, cooking was treated as a basic life skill, almost a moral obligation. You learned a handful of dishes, you…
Top 5 U.S. Food Trends This Month: from Drink-First QSR to Big Mac Smash Tacos

Top 5 U.S. Food Trends This Month: from Drink-First QSR to Big Mac Smash Tacos

Top 5 U.S. food trends from the last 30 days: Drink-First QSR, Nutella Rice, Textured Iced Coffee, Dessert Chips & Sweet-Salty, Big Mac Smash Tacos.…
Morrisons, GLP-1 and the New Logic of Food Retail

Morrisons, GLP-1 and the New Logic of Food Retail

The collaboration between Morrisons and Applied Nutrition at the end of 2025 marked a subtle but meaningful inflection point for the global food and foodservice…
Fish Without Fillets: Why Restaurants Are Moving Beyond the Prime Cut

Fish Without Fillets: Why Restaurants Are Moving Beyond the Prime Cut

For decades, the fillet has dominated how fish appears on restaurant menus. Clean, portionable and familiar, it became the default expression of seafood in modern…
Weekly Trend Roundup: from Zero-Proof Pairings to Onion Cup Dumpling Flights

Weekly Trend Roundup: from Zero-Proof Pairings to Onion Cup Dumpling Flights

Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from…
When Grocerants Eat Takeout: How Restaurants Stay Special

When Grocerants Eat Takeout: How Restaurants Stay Special

Premium supermarket food has quietly redefined what “takeout” means. What was once a binary choice between cooking at home or ordering from a restaurant has…
Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs

Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs

Every month, we’re out there tracking the moments that matter—the flavors, formats, and food experiences that are genuinely capturing attention. We’re talking viral sensations, rising…
The Carbonation Revolution: Why Gen-Z Chooses Sparkling Coffee

The Carbonation Revolution: Why Gen-Z Chooses Sparkling Coffee

Something fundamental has shifted in coffee culture, and it is not subtle. In cafés across Berlin, Copenhagen, Zurich, Seoul, New York, and Tokyo, younger customers…
Flavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

Flavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier

A bag of banana-flavoured potato chips sits on a supermarket shelf in China. The packaging is bright yellow. A smiling Minion stares back, cheerful and…
The Great Bread Pivot: The Cultural Repositioning of Bread

The Great Bread Pivot: The Cultural Repositioning of Bread

For decades, bread was the most invisible element of the sandwich. It mattered, but only insofar as it did not interfere. It held fillings together,…
Top 5 Asian Food Trends This Month: from Robot Waiters to Sesame Tofu

Top 5 Asian Food Trends This Month: from Robot Waiters to Sesame Tofu

Top 5 Asian food trends from the last 30 days: Robot Waiters, Tofu Mama (豆腐媽媽), Gochujang Eggs, Edamame Kun, Sesame Tofu. Ranked by Trend Score.