디카페인
Trend-Name
디카페인
Trend-Categorie
- Consumer-Trend
Trend-Description
Decaf coffee is shifting from niche alternative to a mainstream caffeine-control habit. Consumers keep café rituals while managing sleep, anxiety, and energy stability, prompting chains and roasters to expand decaf options and communicate “lighter” daily consumption routines.
Wow factor or special feature
Decaf keeps café culture while enabling caffeine control.
Audience
- Mainstream Crowd
Consumer Motivation
- Convenience
Origin
- Asia
Last Buzz Year
2026
Last Buzz Month
5
Reach
7
Novelty
3
Longevity
12
Market Impact
8
Trend Score
30