Sparkling Protein Sodas
Trend-Name
Sparkling Protein Sodas
Trend-Categorie
- FMCG
Trend-Description
North American functional beverage brands are moving protein from creamy shakes into clear, lightly carbonated sodas. Fruity and candy-style flavors, zero-sugar positioning and ready-to-drink cans create a more refreshing format for everyday protein intake.
Wow factor or special feature
Protein drinks now drink like crisp, fruity soda instead of creamy shakes.
Audience
- Pragmatic Evaluators
Consumer Motivation
- Convenience
Origin
- North America
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Monitoring Status
- Active