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Clear Protein Waters

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Trend-Name

Clear Protein Waters

Trend-Categorie

  • FMCG

Trend-Description

Clear protein powders and ready-to-drink formats replace thick shakes with juice-like, refreshing protein beverages, widening usage into warm-weather hydration, post-workout sipping and between-meal routines.

Example

Wow factor or special feature

Protein leaves the shake bottle and starts behaving like flavored water.

Audience

  • Pragmatic Evaluators

Origin

  • North America

Last Buzz Year

2026

Last Buzz Month

7

Reach

10

Novelty

10

Longevity

9

Market Impact

10

Trend Score

39
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