Top 5 U.S. Food Trends This Month: from High-Fiber Food Searches to McDonald’s Crafted Sodas and Refreshers

1. High-Fiber Food Searches (Score: 41)
   Signal: medium novelty + strong market impact
   High-fiber food searches in Mexico push beans, oats, fruit, vegetables and seeds as everyday digestive-health staples, connecting fiber goals with familiar, affordable meal components.
   Why it matters now: More likely to win over practical, repeat-purchase audiences and well positioned for health- and vitality-led demand. Best read as a behaviour shift, not just a single item trend.
2. Starbucks Miffy Collection (Score: 35)
   Signal: high novelty + strong market impact
   Starbucks x Miffy turns café merchandise into a collectible character drop, with plush toys, tumblers, cold cups and gift cards designed for fan hauls, store hunts and resale-style urgency.
   Why it matters now: Most likely to travel first through early-adopter food culture and powered by curiosity and the appeal of trying something new. More likely to scale through retail shelves than restaurant menus.
3. Clear Protein Soda (Score: 35)
   Signal: medium novelty + strong market impact
   Carbonated 'clear protein' sodas use whey isolate to deliver 15–25g protein in a transparent, juice-like can. Fruit-soda flavors position protein as a refreshing alternative to thick shakes, expanding into grocery and fitness retail.
   Why it matters now: More likely to win over practical, repeat-purchase audiences and well positioned for health- and vitality-led demand. More likely to scale through retail shelves than restaurant menus.
4. Tomato Soup Cake Revival (Score: 34)
   Signal: high novelty + solid market impact
   Tomato soup cake revives an American pantry dessert, using condensed soup, boxed mix and warm spices to create a moist cake that reads more pumpkin bread than tomato.
   Why it matters now: Most likely to travel first through early-adopter food culture and powered by curiosity and the appeal of trying something new. Broad enough to travel across menus, content, and packaged products.
5. McDonald’s Crafted Sodas and Refreshers (Score: 34)
   Signal: medium novelty + strong market impact
   McDonald’s crafted sodas and refreshers push QSR drinks toward café-style texture, pairing cold foam, fruit bases, boba and vivid colors with drive-thru speed for a snackable beverage occasion.
   Why it matters now: Most likely to travel first through early-adopter food culture and powered by curiosity and the appeal of trying something new. More likely to influence menus than retail shelves.

Now for what’s truly new: the following five trends have the highest Novelty scores in the last 30 days. They highlight the freshest ideas and emerging topics gaining attention right now.

1. Perpetual Stew Streams (Novelty: 12)
2. Tacos Xilos Giant Basket Tacos (Novelty: 10)
3. Tomato Soup Cake Revival (Novelty: 9)
4. Starbucks Miffy Collection (Novelty: 8)
5. DIY Tacos al Pastor Trompo (Novelty: 8)