Chicory Root Fiber Snacks Tops the Fiber Ranking at 42

What the data shows

• Chicory Root Fiber Snacks — WBC Trend Score 42/100. Strongest dimension: longevity (15/25). Chicory-root fiber moves from supplement aisles into everyday snacks and drinks, letting brands add prebiotic, high-fiber claims to candy, soda and bars without making…
• Japanese Sweet-Potato Flavor Systems — WBC Trend Score 40/100. Strongest dimension: reach (14/25). Japanese chains are turning sweet potato into an autumn-wide flavor system across donuts, Frappuccinos, cakes, croissants, canelé, sandwiches, ice cream and snacks. FamilyMart’s September…
• Oat Health — WBC Trend Score 38/100. Strongest dimension: longevity (17/25). Oat searches in Taiwan link breakfast convenience with fiber, satiety and simple health routines, pushing oatmeal bowls, savory porridge and nutritionist-led meal-prep ideas into…
• Natto — WBC Trend Score 37/100. Strongest dimension: longevity (15/25). Natto searches spotlight Japan’s sticky fermented soybeans as a daily staple with health, protein and gut-health cues, keeping a polarizing traditional food visible through…
• Protein-Boosted Everyday Staples — WBC Trend Score 37/100. Strongest dimension: reach (10/25). Australian and New Zealand brands are adding protein directly to familiar staples rather than creating specialist sports foods. Collagen-fortified microwave rice, protein-coated almonds and…

How to read this chart

Signals are ranked by their current WBC Trend Score. The bar shows each score on the full 0–100 scale.

About the WBC Trend Score

The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.