Nogada Flavor Lost 16 Points in 30 Days

What the data shows

• Nogada Flavor — WBC Trend Score 17/100, -16 points in 30 days. Strongest dimension: longevity (8/25). Mexican operators are treating nogada as a transferable seasonal flavor system, moving walnut, poblano, fruit and pomegranate cues into tiramisu, cakes, ice cream, frozen…
• Starbucks Fall Menu — WBC Trend Score 47/100, -11 points in 30 days. Strongest dimension: longevity (20/25). Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August,…
• Kunafa Mooncake — WBC Trend Score 20/100, -11 points in 30 days. Strongest dimension: longevity (8/25). Across Singapore, Hong Kong, Malaysia and Indonesia, mooncake makers are translating Dubai-chocolate cues into snowskin, Teochew, baked, durian and chocolate-crust formats. Pistachio cream and…
• Japanese Sweet-Potato Flavor Systems — WBC Trend Score 40/100, -6 points in 30 days. Strongest dimension: reach (14/25). Japanese chains are turning sweet potato into an autumn-wide flavor system across donuts, Frappuccinos, cakes, croissants, canelé, sandwiches, ice cream and snacks. FamilyMart’s September…
• Rice Paper Mochi — WBC Trend Score 29/100, -6 points in 30 days. Strongest dimension: novelty (8/25). Creators wrap yogurt and fruit in softened rice paper, freezing the parcels into chewy mochi-style bites that deliver a lighter, no-cook dessert with strong…

How to read this chart

The ranking shows the steepest verified score declines over the last 30 days. A falling score can also mean that fresh evidence is missing, not that a trend has collapsed.

About the WBC Trend Score

The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.