All 5 Indulgence Signals Show Staying Power

What the data shows

• Mexican Food u201cNear Meu201d — WBC Trend Score 57/100. Strongest dimension: longevity (25/25). Searches for “Mexican food near me” remain high as Mexican cuisine stays hugely popular. The U.S. Mexican restaurant market hit ~$96.4 billion in 2025…
• Swicy Sweet-Heat Flavor — WBC Trend Score 53/100. Strongest dimension: reach (18/25). ‘Swicy’—sweet plus spicy—is accelerating as a default flavor preference in sauces, snacks and cocktails. Posts highlight chili-honey drizzles, chamoy-style fruit, and sweet-heat burgers, signaling…
• Biscoff Cookies — WBC Trend Score 51/100. Strongest dimension: longevity (20/25). Biscoff resurges as a default speculoos flavor in yogurt-cheesecake jars, cookies, and quick baking hacks. Its caramelized profile works as crumb base, spread, and…
• Espresso Martini — WBC Trend Score 47/100. Strongest dimension: longevity (20/25). The Espresso Martini cocktail continues to surge in popularity. This 2025 trend, noted by industry experts, sees the vodka + coffee liqueur + espresso…
• Starbucks Fall Menu — WBC Trend Score 47/100. Strongest dimension: longevity (20/25). Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August,…

How to read this chart

Each signal is placed by reach (horizontal) and longevity (vertical) on the WBC 0–25 scale. The quadrants split at the midpoint of the scale.

About the WBC Trend Score

The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.