WBC Regional Intelligence
North America
The signals changing how North America eats, shops and dines — ranked by current WBC momentum.
New this week
North America’s strongest new signal
New
Strongest new entry · 7 days · Trend
Visible-Hearth Restaurant Theatre
October restaurant openings in New York put open hearths and wood-fired ovens at the center of dining rooms. Newcomers Norte, Straker's and Humm extend ember-led cooking already practiced by restaurants across the United States.
Read the trend →Regional Index
Current leaders
Ranked by the current WBC trend score.
Idea Watch
What changed
Fastest riserNo clear signal yet
Fastest fallerProtein Dirty Soda-5 pts 
New signalSauvignon Blanc and Apple-Soda SpritzesWBC 17 By Lens
Where the movement is happening
Food, dining and consumer behaviour separated cleanly.
Food
WBC score
Food TrendSavory Latte Crossovers43
022-Ingredient Protein Bagels3503High-Protein Chicken-Crust Pizza3204Chip Bag Sandwiches26Dining
WBC scoreDining TrendSecret Menu Drinks42
02Cream-Topped Fountain Sodas3803Pizza Hut Classic Retro Dine-In3404McDonald’s Crafted Sodas and Refreshers34Consumer
WBC score
Consumer TrendTarget Dye-Free Cereal30
02Vitamin D Food Searches2603Real-Food Cooking Show Formats2004Boy Kibble17Recently Added
New to the regional index
The newest qualified signals tracked by WBC.
Sauvignon Blanc and Apple-Soda Spritzes
WBC17
Frozen Buffalo Chicken Wonton Crisps
WBC24
Bone-Broth Protein Beyond Soup
WBC28
Chef-Led Butcher Shop and Deli Hybrids
WBC28
No-Boil Creamy Tomato-Pesto Pasta
WBC19
Sculpted Halloween Brie Grazing Boards
WBC17
Visible-Hearth Restaurant Theatre
WBC30
Filled Pan de Muerto Patisserie
WBC24