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WBC Regional Intelligence

North America

The signals changing how North America eats, shops and dines — ranked by current WBC momentum.

New this week

North America’s strongest new signal

New
Strongest new entry · 7 days · Dining Trend

Sprinkle Embroidery Cake Nights

U.S. bakeries and social hosts are turning mini sheet cakes into edible craft nights, giving guests tweezers and multicolored sprinkles to build embroidery-like designs. TikTok recreations and paid workshops are moving the technique from…

Regional rank #39 · WBC score 26 · No recorded movement · Added Sep 17, 2026

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Regional Index

Current leaders

Ranked by the current WBC trend score.

1Consumer TrendHigh-Fiber Food Searches+2472Dining TrendDirty Soda QSR Rollout+4463TrendClear Protein Waters+1454Food TrendChicken & Waffles Beyond Brunch+4445Food TrendSavory Latte Crossovers+441
Idea Watch

What changed

Fastest riserClear Protein Soda+7 pts Fastest fallerSeafood Boil Pizza-28 pts New signalSprinkle Embroidery Cake NightsWBC 26
By Lens

Where the movement is happening

Food, dining and consumer behaviour separated cleanly.

Food

WBC score
Food TrendHorchata Flavor Crossovers36
02Swim Queso Dinners3303High-Protein Chicken-Crust Pizza3304Nogada Flavor32

Dining

WBC score
Dining TrendCream-Topped Fountain Sodas38
02McDonald’s Crafted Sodas and Refreshers3603Carajillo Coffee Cocktails3204Hand Roll Bars Going Pop-Up and Suburban32

Consumer

WBC score
Consumer TrendTarget Dye-Free Cereal26
02Vitamin D Food Searches2503Soccer Matchday Coffee Activations2204Drink-First QSR21
Recently Added

New to the regional index

The newest qualified signals tracked by WBC.