Eating Occasion
The consumption occasions strongly associated with the trend. Multiple values may apply.
Explore Eating Occasion
Breakfast
Primarily consumed during the morning breakfast occasion.
Dinner
Primarily consumed as or around the evening meal.
Late Night
Primarily associated with consumption late in the evening or at night.
Lunch
Primarily consumed as or around the midday meal.
Seasonal
Trends with a recurring annual demand or relevance pattern tied to a specific season or period of the year.
Snack
Primarily consumed between regular meals or as a small standalone eating occasion.
What’s Happening in Eating Occasion
WBC is currently tracking 126 active trends across 6 Eating Occasion clusters, with an average current score of 26/100.
Snack currently has the largest active trend set in this group, with 78 tracked signals.
Top Trends
Starbucks Fall Menu 2025
Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August, acts…
Biscoff Cookies
Biscoff resurges as a default speculoos flavor in yogurt-cheesecake jars, cookies, and quick baking hacks. Its caramelized profile works as crumb base, spread, and topping-easy…
Sparkling Protein Sodas
North American functional beverage brands are moving protein from creamy shakes into clear, lightly carbonated sodas. Fruity and candy-style flavors, zero-sugar positioning and ready-to-drink cans…
Japanese Sweet-Potato Flavor Systems
Japanese chains are turning sweet potato into an autumn-wide flavor system across donuts, Frappuccinos, cakes, croissants, canelé, sandwiches, ice cream and snacks. FamilyMart’s September 22…
Swicy Sweet-Heat Flavor
‘Swicy’—sweet plus spicy—is accelerating as a default flavor preference in sauces, snacks and cocktails. Posts highlight chili-honey drizzles, chamoy-style fruit, and sweet-heat burgers, signaling broad…
Savory Latte Crossovers
Coffee shops are pushing lattes beyond dessert flavors with miso, tahini, cheese foam and everything-bagel seasoning. A nationwide cream-cheese latte extends the format from specialty…
Signals to Watch
Starbucks Fall Menu 2025
Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August, acts…
Signal 2 · +12Sparkling Protein Sodas
North American functional beverage brands are moving protein from creamy shakes into clear, lightly carbonated sodas. Fruity and candy-style flavors, zero-sugar positioning and ready-to-drink cans…
Signal 3 · +10Pan de Muerto
Pan de Muerto – Mexico’s traditional "bread of the dead" – is taking center stage as Día de Muertos nears. Bakeries and home kitchens worldwide…
Latest Stories
The Protein Snack That Outgrew Its Breakfast Shape
A cocoa-coated crisp replaces the toaster pastry in Flings' spotlight as a fresh filing keeps both chocolate and bar formats in play.
McDonald’s Gochujang Butter Turns Korea Into a Menu Exporter
McDonald’s Korea has done something more consequential than put gochujang on a chicken burger. On September 17 it launched the McCrispy™ Gochujang…
Domino’s Makes Personal Pizza Literal With The Domino™
Domino’s has redesigned pizza around the solo eating occasion with The Domino™, a Detroit-style pizza made for one that launched nationwide in…
Steak ’N’ Egg Wrap Powers JOE’s Nordic Breakfast Push
JOE & THE JUICE is making a direct play for the morning occasion with its new Steak ’N’ Egg Wrap, part of…