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Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs

Every month, we’re out there tracking the moments that matter—the flavors, formats, and food experiences that are genuinely capturing attention. We’re talking viral sensations, rising curiosity, and the conversations lighting up TikTok, Instagram, Pinterest, and beyond.

This roundup brings you the five hottest trends from Wild Bite Club published in the last 30 days—specifically those tagged for Trend Chasers in our trend database. You’ll discover fresh ideas just starting to take off alongside those familiar favorites that pop back up like clockwork when the season’s right.

How we rank them: Each trend earns a Trend Score based on how far it’s reaching, how new it feels, how long it’s likely to stick around, and the real impact it’s making in the market. Think of it as your shortcut to understanding what’s worth your attention right now—and how things are shifting month to month.

  1. Nutella Rice (Score: 42)
    Nutella Rice is a quick dessert hack where hot, freshly cooked rice is mixed with Nutella until it turns glossy and creamy. The appeal is the contrast of warm, starchy comfort with a rich chocolate-hazelnut melt—easy to upgrade with banana slices, berries, toasted nuts, or crunchy cereal on top. It’s a low-effort,…
  2. Iced Coffee wird über Textur monetarisiert: Cold foam, Cream-Layers, chewy Add-ons und “dessert-like” Mouthfeel. Customization treibt Upsell, Social-Sharing und Premium-Preise in Ketten und RTD.
  3. Smash-burger beef pressed onto tortillas gets topped with Big Mac-style fixings for a fast-food taco hybrid.
  4. Robot Waiters (Score: 33)
    Service robots deliver plates in casual restaurants, doubling as a shareable in-store spectacle for social media posts.
  5. Gochujang Eggs (Score: 32)
    Fried eggs finished with Korean gochujang deliver sweet-spicy umami, often served over rice as a fast upgrade.
Want to go deeper? Subscribe to the Wild Bite Club newsletter for regular updates, or explore the full dashboard on Trend Watch.