Trend snapshot ·
Indulgence Trend Snapshot
Key takeaway
Starbucks Fall Menu currently scores 58/100 in the WBC trend database.
What the data shows
- Starbucks Fall Menu — WBC Trend Score 58/100. Strongest dimension: longevity (20/25). Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August,…
- Biscoff Cookies — WBC Trend Score 51/100. Strongest dimension: longevity (20/25). Biscoff resurges as a default speculoos flavor in yogurt-cheesecake jars, cookies, and quick baking hacks. Its caramelized profile works as crumb base, spread, and…
- Dirty Soda QSR Rollout — WBC Trend Score 47/100. Strongest dimension: reach (14/25). Creamy, syrup-spiked sodas move from Utah soda shops into national quick-service menus and bottled soft drinks, turning customizable soft drinks into affordable, camera-friendly treats.
How to read this chart
Each column shows one signal, its WBC Trend Score and the dimension in which it scores highest.
About the WBC Trend Score
The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.
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