Functional Jelly Rebuilds
Trend-Name
Functional Jelly Rebuilds
Trend-Categorie
- Food Trend
Trend-Description
Australian and New Zealand brands are rebuilding jelly around lower sugar, protein, collagen, probiotics and natural sweeteners. Supermarket distribution is shifting the nostalgic dessert toward convenient wellness snack and functional confectionery.
Wow factor or special feature
Jelly becomes a functional snack format without losing its nostalgic wobble.
Origin
- Oceania