Healthy Breakfast Trends: Less Sugar, More Balance
Breakfast has become a daily decision again, not an autopilot routine. Many people still love bread, cereal, and sweet spreads, but they no longer accept…
Weekly Trend Roundup: from Heat & Eat Premium to “Juicy Gummy Clusters”
Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from…
Value Seeking: Why Affordable Dining Feels Different in 2026
For much of the past decade, restaurant pricing was framed as a supply-side problem: rising labor, rent, and ingredient costs pushed menus upward, and diners…
Quiet Quitting, But Make It Food: The Generation That Stopped Cooking
For much of the twentieth century, cooking was treated as a basic life skill, almost a moral obligation. You learned a handful of dishes, you…
Top 5 U.S. Food Trends This Month: from Drink-First QSR to Big Mac Smash Tacos
Top 5 U.S. food trends from the last 30 days: Drink-First QSR, Nutella Rice, Textured Iced Coffee, Dessert Chips & Sweet-Salty, Big Mac Smash Tacos.…
Morrisons, GLP-1 and the New Logic of Food Retail
The collaboration between Morrisons and Applied Nutrition at the end of 2025 marked a subtle but meaningful inflection point for the global food and foodservice…
Weekly Trend Roundup: from Zero-Proof Pairings to Onion Cup Dumpling Flights
Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from…
Trend Chasers Top Picks: From Nutella Rice to Gochujang Eggs
Every month, we’re out there tracking the moments that matter—the flavors, formats, and food experiences that are genuinely capturing attention. We’re talking viral sensations, rising…
The Carbonation Revolution: Why Gen-Z Chooses Sparkling Coffee
Something fundamental has shifted in coffee culture, and it is not subtle. In cafés across Berlin, Copenhagen, Zurich, Seoul, New York, and Tokyo, younger customers…
Flavor Shock Culture: How Generation Alpha Is Expanding the Taste Frontier
A bag of banana-flavoured potato chips sits on a supermarket shelf in China. The packaging is bright yellow. A smiling Minion stares back, cheerful and…
The Great Bread Pivot: The Cultural Repositioning of Bread
For decades, bread was the most invisible element of the sandwich. It mattered, but only insofar as it did not interfere. It held fillings together,…
Top 5 Asian Food Trends This Month: from Robot Waiters to Sesame Tofu
Top 5 Asian food trends from the last 30 days: Robot Waiters, Tofu Mama (豆腐媽媽), Gochujang Eggs, Edamame Kun, Sesame Tofu. Ranked by Trend Score.
Shared Food: The Dining Trend We Keep Announcing, But Never Practice
For more than a decade, shared food has been framed as an inevitability. The story was always confident, often moralising, and rarely questioned: diners were…
Weekly Trend Roundup: from Fibermaxxing to Kitchen Live Streams
This weekly roundup lists the Top 10 trends published in the last 7 days, ranked by Trend Score. Fibermaxxing (Trend Score: 46) Fiber is becoming…
“What I Eat in a Day”: Why We Can’t Stop Watching Other People Eat
At first glance, “What I eat in a day” content looks almost aggressively mundane. A sequence of meals, drinks, and snacks, calmly presented from morning…
Inside Food Influencers: Psychology, Power, and What Managers Must Know
Food influencers sit at a strange intersection of culture, commerce, and psychology. They are tastemakers without formal authority, critics without institutions, and entrepreneurs whose primary…
Ingestible Beauty: Can Skin Really Be Built from the Inside?
For decades, the beauty industry focused almost exclusively on what could be applied to the skin. Creams, serums, and treatments promised to smooth, firm, and…
Weekly Trend Roundup: from Nutella Rice to Black-Eyed Peas
This weekly roundup lists the Top 10 trends published in the last 7 days, ranked by Trend Score. Nutella Rice (Trend Score: 42) Nutella Rice…
When “What’s Open?” Becomes a Business Opportunity
In the days leading up to Christmas — and during the holiday itself — one search query surged repeatedly to the top of Google: “restaurants…
When Social Media Became the Primary Food Discovery Engine
For decades, food discovery followed a familiar path. New products were introduced through television commercials, print advertising, and in-store promotion, slowly building awareness through repetition.…
Top 5 European Food Trends This Month: from Morrisons x Applied Nutrition GLP-1 to Yorkshire Pudding Recipe
Top 5 European food trends from the last 30 days: Morrisons x Applied Nutrition GLP-1, Pimm’s (Pitcher Cocktail Moment), M&S Super Seeded Oaty Bread,…
When TikTok Becomes the Menu Developer
For decades, restaurants looked to chefs, cookbooks, and culinary capitals to shape their menus. Today, an entirely different system is feeding the idea pipeline: TikTok…
Chromatic Eating: The Psychology of Colour-Centric Dieting
Chromatic Eating is a radical yet strangely intuitive food trend built on a simple premise: people are no longer organising meals primarily around nutrients, cuisines,…
Weekly Trend Roundup: from Restaurants Open NYE to Mousse de Maracujá (Passion Fruit Mousse)
This weekly roundup lists the Top 10 trends published in the last 7 days, ranked by Trend Score. Restaurants Open NYE (Trend Score: 39) Restaurant…
Aromat Chips and the Blueprint of Modern FMCG Trend Engineering
The launch of Aromat-flavoured chips by Zweifel in collaboration with Aromat looks, at first glance, like a playful novelty. A cult seasoning meets a national…
Top 5 South American Food Trends: from Salpicão (Salpicão, Salpicão de Frango, Natal Versions) to Arroz Árabe (Arabic Rice)
The hottest South American food trends right now: Salpicão (Salpicão, Salpicão de Frango, Natal Versions), Ensalada Navideña (Ensaladas Navideñas), Pavo…
Top 5 U.S. Food Trends This Month: from Restaurants Open on Christmas (What’s Open Near Me) to Holiday Baking
Top 5 U.S. food trends from the last 30 days: Restaurants Open on Christmas (What’s Open Near Me), Honey Baked Ham, Gingerbread, Prime Rib Recipe, Holiday…
Dry January vs. Wet December: No-Alcohol as an Extreme Trend
The turn of the year has become more than a calendar milestone. It now acts as a cultural pressure cooker in which consumers renegotiate their…
Weekly Trends Roundup – 2026-01-02
This weekly roundup lists all trends published in the last 7 days, ranked by Trend Score. 1. Restaurants Open on Christmas (What’s Open Near Me)…
Food Trends from 2025 We Don’t Want to See in 2026
2025 was the year we collectively begged food to taste good again, not just film well. Too many “trends” turned into stagecraft: gold glitter, smoke…
Perfectly Imperfect: How 2025 Consumers Redefine Healthy Eating
In 2025, the world of food is experiencing a major shift: perfection is out, balance is in. Gone are the days when consumers chased extreme…
Food for the Algorithm: How Social Media Is Reshaping Taste
There was a time when taste reigned supreme at the dinner table. Aroma, texture, regional heritage, and generations-old recipes guided our culinary experiences. But in…
Weekly Trends Roundup – 2025-12-26
This weekly roundup lists all trends published in the last 7 days, ranked by Trend Score. 1. Gingerbread (Trend Score: 35) Gingerbread content surges via…
A Century at the Christmas Table: How the world Learned to Eat the Holidays
The American Christmas table has never been static. Over the past one hundred years, it has absorbed prosperity and scarcity, immigration and industrialization, nostalgia and…
The New Sweet Spot: Dessert Drinks, Hybrid Pastries & the Treat Economy
Small indulgences are shaping the global sweets landscape in ways the industry hasn’t seen before. While consumers reduce spending, cancel subscriptions and trade down on…
Breakfast Wars: How Mornings Became the Most Competitive Daypart
The morning hours between 7 and 10 a.m. have become one of the most contested battlegrounds in global foodservice. Coffee chains, fast-food players, cafés and…
Tiny Treats, Big Smiles: How Kids’ Desserts Got Smarter
Child-focused desserts are undergoing a major transformation. Instead of oversized, sugar-heavy treats, restaurants are shifting toward smaller, smarter and more nutritionally conscious sweets that still…
Gourmet Classics: How Popcorn, Nachos and Sodas Conquer Modern Dining
What used to be reserved for cinema seats is now appearing on chef-driven menus across the world. Popcorn, nachos and soft drinks — long considered…
Mukbang 2.0: The Future of Digital Eating Trends
Mukbang, the South Korean phenomenon of eating on camera, has evolved far beyond its playful roots. What began as casual livestreams of oversized meals is…
Game-Driven Taco Tuesday: How Roblox Fuels Real Purchases
Taco Tuesday has been a lighthearted weekly ritual for decades, but its newest wave comes directly from Roblox culture. The Wild Bite Club trend entry…
The Squeezed Middle: Polarised Food Demand Between Value and Premium
Food demand is pulling in two opposite directions. On one side, households are watching every cent on everyday groceries and shifting hard into cheap basics,…
Trend Mechanics Explored: How Chili con Carne Went Viral in Japan
Trends rarely emerge randomly; they follow recognizable patterns shaped by triggers, amplification loops and real-world adoption. The sudden rise of chili con carne in Japan…
Instant Food vs Convenience Food: The New Era of Shelf-Stable Comfort
Instant food has evolved far beyond its legacy of inexpensive noodles and quick student meals. Today, it represents a distinct global category defined by ultra-simple…
The Unshakable Rules of Hot and Cold Food
People around the world continue to eat cold foods cold and hot foods hot, and this pattern remains remarkably stable across cultures, lifestyles and technological…
Home Cooking Comeback? Why More Americans Dine In Than Out
A shift is simmering in American kitchens. While the restaurant industry has been slowly bouncing back from the depths of the pandemic, recent data suggests…
Air-Freight Food Under Fire: Trend or European Bubble?
Air-freighted foods are no longer just a question of logistics and freshness — they have become symbols in a global debate about climate responsibility, luxury…
From Farm to Fiction: The Era of the Disconnected Eater
Modern food culture faces a paradox: consumers increasingly demand healthy, sustainable and natural foods — yet fewer than ever understand what these words mean in…
More Flavour in the Sky: Economy Class Meal Trends
The in-flight meal in economy class has entered a transition phase shaped by technology, sensory science and shifting passenger expectations. What once began as a…
The Ugly Food Paradox: When Imperfection Creates Value
Consumers claim to care about sustainability — yet their baskets tell another story. The “ugly food” paradox exposes a deep contradiction between moral intention and…
When Restraint Becomes Flavor – The Rise of Quiet Cuisine
There was a time when flavor was about balance — a pinch of salt, a squeeze of lemon, a whisper of smoke. But modern dining…
Hidden Uniformity: How Personalised Food Choices Reinforce Routine
Many people believe their food choices reflect individuality — their taste, lifestyle or identity. In reality, most of us cycle through a limited set of…
Rethinking Breeding: Non-GMO as an Innovation Engine
In an era defined by consumer demands for transparency, sustainability, and “clean” products, classical plant breeding is experiencing a striking revival. Once considered a slow…
Fast, Funny, and Unfiltered: The Global Language of Junk Food
While health and wellness dominate global food conversations, “Comida Chatarra” — Spanish for junk food — is making a surprising return in digital culture. Despite…
Blockchain on the Plate – Why Food Transparency Still Isn’t Here
When Bitcoin emerged in 2009, blockchain became the poster child for transparency. In theory, this digital ledger could trace anything — from financial transactions to…
Baum & Whiteman 2026: Global Flavor Meets Intelligent Design
Baum & Whiteman’s annual restaurant and food forecast remains one of the most anticipated global industry reports. The 2026 edition presents a food landscape transformed…
Back in China After a Decade: Where Did the Tofu Go?
I have travelled through China many times — from the vast skylines of Hong Kong, Beijing and Shanghai to the misty karst landscapes of Guilin,…
Poverty Cosplaying – When the Wealthy Romanticize Struggle Food
Across TikTok, fine-dining venues, and glossy food magazines, a curious trend has emerged: the glorification of “poor people’s food.” From gourmet reinterpretations of instant noodles…
Food Tribes: How Eating Became Identity
In a world where traditional structures of belonging—like family, religion, or geography—are losing their binding force, people are increasingly turning to food as a source…
From Andes to Global Plates: South America’s Crop Renaissance
For millennia, the highlands and valleys of South America have nurtured a dazzling diversity of crops—quinoa, potatoes, amaranth, yacón, oca, ulluco, ají, and more. Many…
Vegetable Trends: From Kale to Cauliflower, What They Share
Vegetables are no longer just side dishes; they have become cultural icons, Instagram sensations, and symbols of wellness movements. Over the past decade, a series…
The Future of Canned Food: Reinventing a Timeless Staple
Canned food has been a silent pillar of global nutrition for over 200 years. Born during the Napoleonic wars and industrialized in the 19th century,…
Wine Mixes: Reinventing a Declining Industry
Wine consumption is slipping worldwide, reaching its lowest level in decades. Traditional rituals and bottle formats no longer resonate with younger generations who prefer lighter,…
From Cola Nigiri to Oreo Tiramisu: When Brands Hit the Menu
Coca-Cola glaze on sushi, Red Bull in sorbet, or Oreo in tiramisu: what once sounded like a social-media gimmick is increasingly becoming reality in restaurants…
Why Pizza, Burgers, and Sandwiches Never Go Out of Style
Food trends rise and fall, but some foods seem immune to the churn of fashion. Pizza, burgers, and sandwiches are among the rare few that…
Ghost Kitchens Go Gourmet: Fine Dining at Your Doorstep
Ghost kitchens, once seen as a stopgap during the pandemic, are now redefining themselves as strategic vehicles for high-end gastronomy. These delivery-only ventures have matured…
Hyperlocal Menus: Dining Aligned with Nature’s Rhythm
Imagine walking into a restaurant where no two visits are alike. Instead of a fixed seasonal lineup, the dishes reflect what was harvested that very…
Climate, Consumption and Consolidation – Global Wine Market 2024
The year 2024 marked a historic low point for the global wine sector. Both production and consumption hit their weakest levels in over 60 years,…
From Bland to Better: The Future of Standard Beer
Over the last fifty years, standard beer has been smoothed into predictability. Once bolder and more regional, mainstream lagers became progressively lighter, milder, and more…
When Imports Disappear: Fast Food Without Avocados & Spices
What happens when America’s most iconic fast-food menus must survive without global supply chains? In a scenario of strict trade barriers and full-scale import restrictions,…
Jay Goes Global: Thailand’s Vegan Roots in Trend Hype
Bangkok today is more than a street food capital—it has become a stage for one of the most dynamic movements in contemporary food culture: plant-based…
Private Label Boom: Premium and Super-Premium Drive Global Growth
Private-label products are outpacing traditional brands across global markets, solidifying their role as a cornerstone of modern retail strategy. Standard private labels grew by roughly…
Time Travel Foods: The 70s Buffet Revival Trend
The 1970s are making a comeback in 2025 – not just in fashion and music, but on the table. Restaurants and event spaces are rediscovering…
Smoothies Reimagined: From Trend Drink to Daily Ritual
Smoothies have gone from fad to fixture in less than a generation. Once dismissed as novelty health drinks, they have secured their place as everyday…
Climate Cuisine Cult: From Breatharianism to Carbon-Negative Diets
The search for purity, meaning, and climate-friendly living has sparked movements that stretch far beyond nutrition. While some approaches to sustainable eating remain grounded in…
Starbucks and the Business of Owning Fall
Each September, Starbucks does more than release a drink—it orchestrates an economic and cultural phenomenon. The Pumpkin Spice Latte, introduced in 2003, has grown into…
The Food-Waste App Illusion: When “Rescue” Becomes a Business
Food-waste apps promise to “save” meals from the bin — and take a fee on every bag. The framing feels like impact, yet in practice…
Why Korea Is Taking Over Food Right Now
K-Food has vaulted from niche to mainstream on the back of Hallyu—K-pop, K-dramas, and creator culture—turning screens into demand engines. The cuisine’s camera-ready aesthetics and…
Blockchain in Food: Big Promise, Little Real-World Impact
For nearly a decade, blockchain has been pitched as the fix for opaque food supply chains. The idea sounds elegant: immutable records, instant traceability, and…
How Food Influencers Conquer the Internet: 10 Strategies
Food influencers shape what millions cook, order, and buy—often within hours. A single reel, an addictive sound, or a flawless hero shot can push a…
When Foodtech Excludes: The Digital Divide Reshaping What We Eat
From AI-powered meal planners and personalized nutrition apps to smart kitchen appliances and premium food delivery platforms, foodtech is transforming how many people eat. But…
How Global Food Depends on Politics
A bottle of cola from Atlanta, wheat from Ukraine, and soybeans from Brazil—your average grocery basket is more global than you think. But what happens…
New Fish on the Block: How Seafood Diversity Is Reshaping the Plate
Seafood menus are shifting. While cod and tuna have long ruled the oceans of Western gastronomy, a quiet transformation is underway. Lesser-known species—once overlooked or…
Spit & Eat: How Saliva‑Powered Dining Could Become Reality in a Decade
Plant-based personalization and genetic testing have already changed how we train, supplement, and shop. The next leap? Dining out. While the idea of handing over…
Meatless Muscle: How Plant-Based Eating Is Redefining Modern Masculinity
Plant-based food isn’t just for gentle souls and yoga studios anymore. It’s now fueling high-performing athletes, ambitious professionals, and even the next generation of workplace…
Beyond the Myths: How Indian Street Food Balances Tradition, Taste, and Trust
The sizzling hiss of hot oil. The aroma of masala wafting into the night air. The quick flick of a ladle as a vendor plates…
Quick Eats, Big Business: How Convenience Stores Are Reinventing Foodservice
Fast, easy, surprisingly good – convenience stores with culinary ambition are on the rise. 7‑Eleven, once synonymous with quick snacks and soda, is planning more…
Flavor Without Borders: How Cultures Shape the Global Potato Chip Trend
In the hands of marketers and food scientists, the potato chip has become more than a crunchy indulgence—it’s a barometer of cultural identity. While universally…
Nostalgic Futurism: How AI Is Reinventing Grandma’s Recipes
In a surprising twist of the digital age, some of the oldest flavors are finding new life through the latest technologies. Across kitchens and codebases…
Fermentation Nation: Why DIY Bacteria Became a Post-Pandemic Status Symbol
During the lockdowns of 2020, many people adopted pets. Others adopted… bacteria. In kitchens across the world, glass jars of kombucha bubbled, sourdough starters demanded…
From Sugar Rush to Sugar Backlash: How History Repeats in Sweet Cycles
Sugar has always been more than just a flavor—it’s been a symbol of wealth, a marker of class, a catalyst of empire, and now, a…
When Eggs Disappear: Sustainability, Substitutes & Culinary Innovation Beyond Shortages
Eggs have long been the kitchen’s unsung hero—versatile, dependable, and essential in everything from golden challah to glossy mayonnaise. But recent years have put this…
Crave Shift: How Functional Indulgence Is Transforming Snacks Across the Globe
Functional indulgence represents the next evolution in snacking: products that satisfy cravings and deliver wellness benefits—be it gut-calming, mood-elevating, cognitive-enhancing, or beauty-boosting. Think collagen-infused donuts…
Radical Simplicity: Why Clean‑Label Minimalism Is the Future of Food
Clean-label minimalism isn’t just a niche—it’s reshaping how we eat. With rising transparency in food labeling, consumers are demanding radical simplicity: the absolute minimum of…
Edible Nostalgia: Why Retro Desserts Are the New Gourmet Obsession
Pudding with Madagascar vanilla, artisanal chocolate marshmallow, and hand-crafted milk rice served with heritage fruit compote – childhood flavors are staging a decadent comeback. But…
Food as Protest: How Boycotts Turn Brands Like Starbucks and McDonald’s Into Battlegrounds
From the Boston Tea Party to the campus cafés of 2024, food has always been more than sustenance—it’s a statement. Today, with social media as…
From Farm to Feed: How Food Trends Are Rewriting Agriculture
Forget “grow it and they will eat.” Today’s farmers are planting for Instagram, TikTok, and the health aisle. A powerful shift is underway in agriculture:…
Functional Food: The Eternal Trend That Keeps Returning
Functional food has long been a tantalizing promise. Since the 1990s, health-enhancing yogurts, fortified margarines, and vitamin-enriched cereals have sparked excitement among scientists, food manufacturers,…
Processed Meat Surge: Why the Hype—and What It Says About the Future of Food
Once dismissed as unhealthy and unglamorous, processed meat is making headlines again. In July 2025, Google Trends registered a sharp spike in search interest for…
The Milk War: Dairy vs. Plant‑Based in the Battle for Our Fridge
Milk isn’t just a staple; it’s a symbol of tradition, comfort, and daily routine. But modern fridges are no longer dominated solely by dairy cartons.…
Authenticity on the Menu: When Real Isn’t Real
In today’s foodie era, “authentic” isn’t just a label—it’s a narrative we consume as much as the food itself. We debate whether ramen bowls are…





























































































