Two Food Trends. One Scorecard.

What the data shows

• Starbucks Fall Menu — WBC Trend Score 58/100. Dimension profile: reach 12/25, novelty 3/25, longevity 20/25, market 12/25. Starbucks has launched its highly anticipated Fall lineup, with the Pumpkin Spice Latte returning alongside new seasonal drinks. The annual release, always late August, acts as a cultural marker of autumn and sparks massive online conversations. Right now, the combination of nostalgia and novelty is driving global buzz.
• Mexican Food u201cNear Meu201d — WBC Trend Score 57/100. Dimension profile: reach 16/25, novelty 0/25, longevity 25/25, market 16/25. Searches for “Mexican food near me” remain high as Mexican cuisine stays hugely popular. The U.S. Mexican restaurant market hit ~$96.4 billion in 2025 and continues growing. Iconic dishes (tacos, burritos, nachos) top the charts (nachos are the single most popular Mexican dish in the U.S.), fueling people’s regular hunts for nearby taquerias and burrito shops.

How to read this chart

Both signals are measured on the same WBC scale. The bars compare the four dimensions head to head; the darker bar marks the stronger side.

About the WBC Trend Score

The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.