Textured Premium Grape Drinks
Trend-Name
Textured Premium Grape Drinks
Trend-Categorie
- Food-Trend
Trend-Description
Japanese café chains are turning premium grapes such as Kyoho, Shine Muscat and Nagano Purple into frozen tea, soda, shakes and chocolate drinks, layering real fruit, jelly and whipped textures into a seasonal beverage platform.
Wow factor or special feature
Premium grape varieties add real fruit, jelly and layered texture across familiar café drinks.
Audience
- Mainstream Crowd
Consumer Motivation
- Convenience
Origin
- Asia