Tesco QR-Code-First
Trend-Name
Tesco QR-Code-First
Trend-Categorie
- Food Trend
Trend-Description
Shoppers increasingly rely on QR codes on shelves and packs to access product details, promos, receipts, and loyalty utilities. The scan layer makes grocery information dynamic and context-specific, shifting discovery from static labels to phone-led decision support.
Wow factor or special feature
QR scans turn shelves into live info and promo layers.
Origin
- Europe