Pizza Seolgi
Trend-Name
Pizza Seolgi
Trend-Categorie
- Food-Trend
Trend-Description
Korean rice-cake shops are replacing pizza dough with steamed baekseolgi, topping the chewy white rice cake with tomato sauce, mozzarella, pepperoni, corn or potato. The format is spreading from regional bakeries into nationwide social feeds and frozen retail.
Wow factor or special feature
Steamed rice cake becomes pizza crust, combining chew with molten cheese.
Audience
- Trend Chasers
Consumer Motivation
- Convenience
Origin
- Asia