No-Spoon Ice-Cream Bites
Trend-Name
No-Spoon Ice-Cream Bites
Trend-Categorie
- FMCG
Trend-Description
European frozen aisles are consolidating bite-sized ice cream into a snacking format spanning chocolate-coated bonbons, fruit-coated bites and filled pieces. Major brands and retailer lines extend ice cream beyond sticks and tubs into portionable, shareable handfuls.
Wow factor or special feature
Ice cream behaves like confectionery: bite-sized, coated, shareable and spoon-free.
Audience
- Mainstream Crowd
Consumer Motivation
- Convenience
Origin
- Europe