Multi-Format Indigenous Greens
Trend-Name
Multi-Format Indigenous Greens
Trend-Categorie
- FMCG
Trend-Description
Kenyan food businesses are turning managu, terere, kunde, sagaa and other indigenous greens into pre-cooked, blanched, fermented, dried and frozen packs. Multi-format ranges reduce preparation time while moving traditional vegetables into e-commerce, delivery, retail and professional kitchens.
Wow factor or special feature
Traditional greens become convenience packs spanning fermented, frozen, dried and blanched formats.
Audience
- Pragmatic Evaluators
Consumer Motivation
- Convenience
Origin
- Africa