McDonald’s Morinaga Sweets
Trend-Name
McDonald’s Morinaga Sweets
Trend-Categorie
- Restaurant-Trend
Trend-Description
McDonald’s Japan turns Morinaga confectionery icons into quick-service sweets, translating Choco Ball, Ramune and Milk Caramel into McFlurry, shake and pie formats for nostalgia-led dessert trial.
Wow factor or special feature
Long-selling Japanese candies become fast-food dessert formats.
Audience
- Mainstream Crowd
Consumer Motivation
- Convenience
Origin
- Asia