Japanese Mega Konbini Ramen
Trend-Name
Japanese Mega Konbini Ramen
Trend-Categorie
- FMCG
Trend-Description
Japanese convenience stores are upsizing famous ramen collaborations into heavy, garlic-back-fat bowls, using value, portion shock and restaurant supervision to make microwave meals feel like destination eating.
Wow factor or special feature
A convenience-store bowl mimics ramen-shop excess at microwave speed.
Audience
- Mainstream Crowd
Consumer Motivation
- Value
Origin
- Asia