#1 Blue Agave Tequila
Premium tequila made from 100% blue agave is in the spotlight again as cocktail culture skews toward authentic, slow-sipping spirits. Searches surged around margarita season and celebrity tequila brands. At its peak, it developed into a solid and clearly established WBC signal. The fade was gradual across several checks rather than a single collapse. The clearest weakness was softer visibility and adoption. The signal was retired from active WBC monitoring on September 29.
#2 Kefir
The fermented milk drink is surging as a gut‑health staple and functional food. At its peak, it developed into a solid and clearly established WBC signal. The fade was gradual across several checks rather than a single collapse. The clearest weakness was softer visibility and adoption. The signal was retired from active WBC monitoring on September 29.
#3 Kool-Aid Pineapple Jars
Pineapple spears are soaked in Kool-Aid, sugar and fruit juice until they turn neon-bright, transforming fresh fruit into a candy-coded snack for jars, pop-ups and home recreations. It reached meaningful traction, although it never became one of the dominant signals in the tracker. Most of the final decline happened in one pronounced step. The trend has transitioned from a viral social media moment into a niche home-recreation activity with no sustained commercial or retail presence. The signal was retired from active WBC monitoring on September 13.
#4 Salpicão (Salpicão, Salpicão de Frango, Natal Versions)
Salpicão searches surge in Brazil and beyond during December as families prep a creamy, crunchy chicken salad served cold for big gatherings, including Christmas-specific ingredient swaps and large-batch ratios. It reached meaningful traction, although it never became one of the dominant signals in the tracker. The broader signal weakened, but no single scoring dimension dominated the move. The signal was retired from active WBC monitoring on September 9.
#5 Ensalada Navideña (Ensaladas Navideñas)
Spanish-language searches rise for ensalada navideña and broader ‘ensaladas navideñas’ ideas, as cooks plan fresh, colorful holiday sides—often fruit-forward, crunchy, and either creamy or citrus-dressed—to balance heavy festive meals. It reached meaningful traction, although it never became one of the dominant signals in the tracker. The broader signal weakened, but no single scoring dimension dominated the move. The signal was retired from active WBC monitoring on September 9.
The graveyard is not always permanent. Food trends sometimes return when the context around them changes. Explore the WBC Trend Watch.