Mood & Mind Retail Beverage Sets
Trend-Name
Mood & Mind Retail Beverage Sets
Trend-Categorie
- Beverage Trend
Trend-Description
Walmart’s dedicated Mood & Mind set is grouping Recess, TRIP, Neutonic, Unwind and other functional drinks around calm, focus and productivity. Multi-brand placement turns cognitive and relaxation beverages from scattered niches into a named mainstream retail destination.
Wow factor or special feature
A major retailer now merchandises calm and focus as a standalone beverage need-state.
Origin
- North America