Hard Tea RTDs
Trend-Name
Hard Tea RTDs
Trend-Categorie
- Beverage Trend
Trend-Description
Australian RTD brands are moving iced tea into alcohol, combining real black tea with vodka, shochu or brewed bases, fruit and restrained carbonation. National retail and bar distribution is widening the format beyond specialist novelty.
Wow factor or special feature
Real tea tannin gives canned alcohol a softer alternative to hard seltzer.
Origin
- Oceania
Last Buzz Year
2026
Last Buzz Month
10
Best Reach
6
Best Novelty
5
Best Longevity
6
Best Market Impact
8
Best Trend Score
25
Current Reach
6
Current Novelty
5
Current Longevity
6
Current Market Impact
8
Current Trend Score
25
