Wellness-Stacked Sodas
Trend-Name
Wellness-Stacked Sodas
Trend-Categorie
- Beverage Trend
Trend-Description
Brazilian soda makers are layering prebiotic fiber, zero sugar, zero calories and caffeine-free positioning onto familiar fizz. Legacy brands and newer challengers are moving functional soda beyond specialist wellness shelves.
Wow factor or special feature
Everyday soda gains stacked wellness claims without losing familiar refreshment.
Origin
- South America