Matcha Beyond the Latte
Trend-Name
Matcha Beyond the Latte
Trend-Categorie
- Food Trend
Trend-Description
Argentine operators are pushing matcha beyond lattes into blond ale, white-chocolate gelato, cheesecake, mochi and cocktails. Independent launches across brewing, pastry, ice cream and bars turn the green tea powder into a cross-category flavor system.
Wow factor or special feature
One vivid green ingredient now bridges beer, pastry, gelato and cocktails.
Origin
- South America
Last Buzz Year
2026
Last Buzz Month
9
Best Reach
5
Best Novelty
8
Best Longevity
2
Best Market Impact
6
Best Trend Score
21
Current Reach
5
Current Novelty
8
Current Longevity
2
Current Market Impact
6
Current Trend Score
21
