Clear Protein Waters
Trend-Name
Clear Protein Waters
Trend-Categorie
- FMCG
Trend-Description
Clear protein powders and ready-to-drink formats replace thick shakes with juice-like, refreshing protein beverages, widening usage into warm-weather hydration, post-workout sipping and between-meal routines.
Wow factor or special feature
Protein leaves the shake bottle and starts behaving like flavored water.
Audience
- Pragmatic Evaluators
Origin
- North America
Last Buzz Year
2026
Last Buzz Month
7
Reach
10
Novelty
10
Longevity
9
Market Impact
10
Trend Score
39