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Crispy Smashed Brussels Sprouts

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Trend-Name

Crispy Smashed Brussels Sprouts

Trend-Categorie

  • Food Trend

Trend-Description

Smashed Brussels sprouts give a polarizing vegetable a snackable format: boiled sprouts are flattened, roasted hard with parmesan or seasoning, and served with dips so a side dish reads like crispy, shareable finger food.

Example

Wow factor or special feature

Flattened vegetables become crisp, dippable bites with snack-level appeal.

Origin

  • North America

Last Buzz Year

2026

Last Buzz Month

6

Best Reach

6

Best Novelty

3

Best Longevity

14

Best Market Impact

5

Best Trend Score

28

Current Reach

4

Current Novelty

1

Current Longevity

14

Current Market Impact

3

Current Trend Score

22

Monitoring Status

  • Active

Crispy Smashed Brussels Sprouts

Food TrendSlow BuilderBelow peak

Crispy Smashed Brussels Sprouts is a Slow Builder food trend with a WBC Trend Score of 22/100 (November 2026).

The score

22/100 Peak 28 · August 2026
Reach 4/25 Very limited awareness
Novelty 1/25 Copy of known ideas
Longevity 14/25 Likely relevant for 1–3 years
Market Impact 3/25 Mostly PR-led

Key takeaways

Slow Builder: Longevity leads the profile, while novelty holds it back.

Why it matters nowIt is trading below its best recorded level — past strength alone is not a reason to act now.

What changedNovelty −1

Watch nextMeaningful format innovation that goes beyond cosmetic extensions of familiar products.

Who should careProduct developers, ingredient suppliers, chefs and food brands.

WBC Verdict

A selective opportunity rather than a mass-market move. Test narrowly and watch for repeat demand.

Analysis

What this trend means

Smashed Brussels sprouts give a polarizing vegetable a snackable format: boiled sprouts are flattened, roasted hard with parmesan or seasoning, and served with dips so a side dish reads like crispy, shareable finger food.

Flattened vegetables become crisp, dippable bites with snack-level appeal. This food trend is best read as a Slow Builder. Staying power is developing ahead of broad visibility. The signal is associated with North America. Its latest recorded development is below its historical peak. The most recent dated signal is from June 2026.

The profile leans on longevity; novelty is where it falls short. The recorded consumer drivers are Experience & Discovery, Health and Indulgence. The latest recorded change is explained by this signal: Novelty fell by 1 point. Across the recorded assessments, the score has moved down overall.

Score history

Easing since August

WBC Trend Score · scale 0–100

Now 22 Peak 28 6 recorded changes

10050Aug 9SepOctNov 7Peak 281234562210050Aug 9SepOctNov 7Peak 2812345622
  1. −1 28 → 27

    Novelty fell by 1 point.

  2. −3 27 → 24

    The trend has transitioned into a standard, reliable home-cooking technique with minimal current commercial innovation or growth.

  3. −2 24 → 22

    The trend has transitioned into a stable, long-term home-cooking staple with minimal current commercial innovation or expansion.

  4. −1 22 → 21

    Novelty fell by 1 point.

  5. +2 21 → 23

    Crispy smashed Brussels sprouts maintain steady home-cooking relevance in culinary publications but lack active foodservice expansions or new commercial launches.

  6. −1 23 → 22

    Novelty fell by 1 point.

Source: WBC Trend Score archive · recorded snapshots

Trend runway · remaining relevance

About 3 months Estimated time until the WBC Trend Score falls below the 15-point activity cut-off if no new positive evidence appears. Next modeled step: 22 → 20 around Nov 2026. A conditional baseline based on WBC's decay model, not a demand forecast.

Outlook

Commercial outlook

Commercially, product developers, ingredient suppliers, chefs and food brands should look first at Reach and Market Impact. At these levels, the case for wide distribution is not there yet. A limited edition, seasonal activation or tightly scoped category test fits the evidence better. The resulting assessment is Limited Commercial Signal: Commercial potential remains confined to narrow or activation-led use cases.

The key evidence still missing is meaningful format innovation that goes beyond cosmetic extensions of familiar products. Improvement there, followed by a higher total score in more than one assessment, would strengthen the case for expansion. Without fresh positive evidence, the current trajectory points to gradual decline; the conditional runway is shown above.

Quick answers

Frequently asked questions

Is Crispy Smashed Brussels Sprouts still a trend in 2026?

Yes. Crispy Smashed Brussels Sprouts is actively monitored by WBC with a current Trend Score of 22/100 (recorded peak: 28).

What is the Crispy Smashed Brussels Sprouts trend score?

Crispy Smashed Brussels Sprouts has a WBC Trend Score of 22/100 (updated Nov 7, 2026). It combines Reach (4/25), Novelty (1/25), Longevity (14/25) and Market Impact (3/25). Its recorded peak is 28/100.

What kind of trend is Crispy Smashed Brussels Sprouts?

WBC classifies Crispy Smashed Brussels Sprouts as a Slow Builder: Staying power is developing ahead of broad visibility. Commercially, it is rated "Limited Commercial Signal": Commercial potential remains confined to narrow or activation-led use cases.

Who should care about Crispy Smashed Brussels Sprouts?

Product developers, ingredient suppliers, chefs and food brands. A selective opportunity rather than a mass-market move. Test narrowly and watch for repeat demand.

What could change the outlook for Crispy Smashed Brussels Sprouts?

Its weakest dimension is novelty. The outlook would improve with meaningful format innovation that goes beyond cosmetic extensions of familiar products.

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