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Cadbury Dairy Milk × Biscoff Collab

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Trend-Name

Cadbury Dairy Milk × Biscoff Collab

Trend-Categorie

  • Consumer-Trend

Trend-Description

Cadbury launches a Dairy Milk bar with Biscoff cookie pieces, selling quickly at Australian supermarkets and spiking online chatter. News.com.au frames it as a Gen Z-loved brand mash-up, extending the broader Biscoff-collab wave into mainstream chocolate aisles.

Example

Wow factor or special feature

A cookie-to-chocolate mash-up that taps Biscoff fandom and triggers ‘sold-out’ hunt behavior.

Relevant SoMe hashtags

#cadbury,#biscoff,#newchocolate,#snacktrend,#supermarketfind

Audience

  • Trend Chasers

Consumer Motivation

  • Indulgence

Price Positioning

  • Mid

Origin

  • Oceania

Last Buzz Year

2026

Last Buzz Month

2

Reach

8

Novelty

11

Longevity

10

Market Impact

9

Trend Score

38
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