Kazunoko (Herring Roe)
Trend-Name
Kazunoko (Herring Roe)
Trend-Categorie
- Food-Trend
Trend-Description
Kazunoko (herring roe) climbs as Japans New Year food season approaches. Searches focus on soaking, seasoning, and serving with kombu or bonito, highlighting how traditional osechi ingredients resurface annually with nostalgia and ritual.
Wow factor or special feature
Crunchy roe signals New Year tradition; kazunoko brings osechi culture back onto modern tables.
Relevant SoMe hashtags
#foodtrend,#kazunoko,#osechi,#japanesefood,#newyear
Audience
- Loyalists
Consumer Motivation
- Nostalgia
Price Positioning
- Mid
Origin
- Asia
Last Buzz Year
2025
Last Buzz Month
12
Reach
5
Novelty
3
Longevity
7
Market Impact
5
Trend Score
20
