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ShabuYo / しゃぶ葉

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Trend-Name

ShabuYo / しゃぶ葉

Trend-Categorie

  • Restaurant-Trend

Trend-Description

ShabuYo is an all-you-can-eat shabu-shabu chain offering 72-hour aged beef, vegetables, noodles and dessert buffets, popular with families and tourists. Content creators spotlight it as an “affordable wagyu wellness feast,” reinforcing hotpot’s position as social, relatively balanced indulgence.

Wow factor or special feature

All-you-can-eat wagyu, bottomless veggies and DIY broths turn hotpot into an approachable, social wellness feast.

Last Buzz Year

2025

Last Buzz Month

12

Reach

6

Novelty

2

Longevity

9

Market Impact

8

Trend Score

25
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