Candy
Trend-Name
Candy
Trend-Categorie
- Consumer-Trend
Trend-Description
“Candy” searches hit peaks around Halloween 2025. Retailers forecast record Halloween spending (~$13.1 billion total, with ~$3.9 billion on candy/chocolate). Americans are snapping up seasonal sweets (especially classics like Reese’s, M&M’s, Kit Kat) and innovative treats (e.g. pumpkin-spice chocolates, candy with mismatched colors) to satisfy the holiday “sweet tooth.”
Wow factor or special feature
Halloween drives novelty: this year saw wildly creative candy (vampire-shaped KitKats, pumpkin-spiced Hershey’s, mismatched-color gummies). Despite high cocoa prices, consumers’ 94% participation in Halloween means confectionery makers pull out all the stops with new flavors and fun packaging.
Last Buzz Year
2025
Last Buzz Month
10
Best Reach
5
Best Novelty
1
Best Longevity
8
Best Market Impact
5
Best Trend Score
19
Current Reach
5
Current Novelty
1
Current Longevity
8
Current Market Impact
5
Current Trend Score
19
