Buffalo Wild Wings x Arby’s
Trend-Name
Buffalo Wild Wings x Arby’s
Trend-Categorie
- Restaurant-Trend
Trend-Description
In early 2024, Atlanta-based Arby’s Restaurant Group completed a $2.9B acquisition of Buffalo Wild Wings. The massive merger formed Inspire Brands and united the wing chain with Arby’s roast beef outlets. Customers reacted with shock and excitement as the deal promised cross-promotions.
Wow factor or special feature
The headline-grabbing merger is the wow factor — a nearly $3 billion cross-purchase of two familiar restaurants is surprising, generating major buzz in the fast-food world.
Last Buzz Year
2025
Last Buzz Month
06
Reach
11
Novelty
12
Longevity
8
Market Impact
14
Trend Score
45
