Emerging signal ·
Why Sparkling Protein Sodas Is on Our Radar
Key takeaway
Sparkling Protein Sodas scores 48/100, driven above all by reach (13/25).
What the data shows
- Sparkling Protein Sodas — WBC Trend Score 48/100. Dimension profile: reach 13/25, novelty 11/25, longevity 11/25, market 13/25. North American functional beverage brands are moving protein from creamy shakes into clear, lightly carbonated sodas. Fruity and candy-style flavors, zero-sugar positioning and ready-to-drink cans create a more refreshing format for everyday protein intake.
How to read this chart
The ring shows the total WBC Trend Score; the four bars show reach, novelty, longevity and market impact, each rated 0–25.
About the WBC Trend Score
The WBC Trend Score combines four dimensions — reach, novelty, longevity and market impact — each rated from 0 to 25, for a total of 0 to 100. Scores are Wild Bite Club’s editorial assessment of the available evidence and are reviewed over time. They are not measurements of market size, sales or demand.
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