Welcome to our monthly roundup of the hottest food trends from the U.S.! Each month, we analyze what’s moving the American food scene right now—from viral social media phenomena to popular Google search terms, and the topics generating buzz across food blogs and platforms like TikTok, Instagram, and Pinterest.
This compilation presents the five most relevant trends from the last 30 days that have their origin in North America. These include both completely new culinary developments that are just going viral, as well as seasonal classics and recurring food topics that see particularly strong demand at certain times of the year and capture people’s interest.
The ranking is based on Trend Score—a metric that considers various factors such as Reach, Novelty, Longevity, and Market Impact. This creates a meaningful picture of which food trends are truly important right now and shaping American food culture. The score also allows us to consistently compare trends month over month and track their evolution.
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Signal: medium novelty + strong market impactHoliday dining demand pushes people to search for restaurants and fast food locations open on Christmas, prioritizing last-minute reservations, takeout, and delivery options.
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Honey Baked Ham (Score: 35)Signal: medium novelty + solid market impactHoliday-season searches surge as consumers pre-order HoneyBaked’s spiral-sliced ham and heat-and-serve meal bundles to simplify hosting. Social recipes spotlight the signature crunchy glaze, while ship-to-home deadlines and giftable bundles turn the ham into an easy centerpiece.
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Gingerbread (Score: 35)Signal: low novelty + solid market impactGingerbread content surges via two formats: perfect house builds and hilarious collapses. Tutorials focus on icing consistency, structure hacks, and printable patterns, while creators chase satisfying “final reveal” shots.
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Prime Rib Recipe (Score: 34)Signal: low novelty + solid market impactSearches rise for prime rib timing, temperatures, and resting tricks as home cooks attempt steakhouse-style roasts for celebrations.
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Holiday Baking (Score: 32)Signal: low novelty + solid market impactFast, festive baking clips dominate: batch cookies, quick tray bakes, and “decorate with me” loops. Viewers want reliable timelines, easy swaps, and gift-ready results that look premium without complex technique.
Now for what’s truly new: the following five trends have the highest Novelty scores in the last 30 days. They highlight the freshest ideas and emerging topics gaining attention right now.
- Honey Baked Ham (Novelty: 7)
- Breakfast Casserole (Novelty: 6)
- Conch (Novelty: 6)
- Restaurants Open on Christmas (What’s Open Near Me) (Novelty: 6)
- Trader Joe's Prebiotic Soda (Novelty: 5)
