Welcome to our weekly roundup of the hottest food and restaurant trends right now. Every Friday, we scan what’s gaining momentum across culture and commerce—from viral social media moments and rising search interest to the topics sparking discussion across blogs and platforms like TikTok, Instagram, and Pinterest.
This edition highlights the 10 most relevant trends published on Wild Bite Club over the past 7 days. You’ll see both fresh breakthroughs just starting to take off and recurring seasonal themes that return at predictable moments and spike in attention.
The ranking is based on Trend Score, a composite metric that weighs Reach, Novelty, Longevity, and Market Impact. It helps pinpoint which trends matter most this week—and makes it easy to track how they evolve over time.
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Starbucks Matcha + Valentine Drinks (Score: 39)
Starbucks leans into photogenic, layered drinks: new matcha builds (berry and banana-bread cues) plus Valentine’s strawberry-forward cold brew and Frappuccino, optimized for short-form “taste test” and color-reveal content.
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Kit Kat Bunnies (Score: 37)
Early Easter shelves become TikTok fodder: Kit Kat Bunny shapes trigger “first of the season” grocery runs, unbox-and-break videos, and seasonal candy rankings that accelerate limited-time sell-through.
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Comfort Protein (Score: 32)
Comfort protein trends as consumers seek filling, familiar meals that still meet protein goals. Searches point to meatballs, stews, tofu in rich sauces, and creamy dairy-based dishes. This reflects fatigue with “clean eating” aesthetics and a shift toward emotionally satisfying nutrition.
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Chocolate Gifting (Score: 29)
Chocolate gifting spikes seasonally as people search curated boxes, limited flavours, and presentation ideas. The trend is driven by occasions rather than recipes, with consumers prioritising perceived effort and visual value. It reinforces premiumisation within confectionery even at small price points.
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Valentine Sweets (Score: 26)
“Valentine” searches (incl. バレンタイン) peak pre–Feb 14 and amplify seasonal dessert gifting. Confectioners and cafés push limited editions, pre-order dessert boxes, and highly visual “giftable” sweets like dipped strawberries and heart-shaped bakes.
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Pizza Delivery Near Me (Score: 25)
Search spikes for “pizza takeaway near me” and “pizza delivered near me” show a convenience-driven ordering peak. Winter comfort cravings plus Valentine’s at-home date nights and heavy promo cycles from delivery platforms push local-intent pizza queries upward.
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Egg Roll Brands (Score: 25)
Egg roll brands trend when visual content highlights extreme crunch, filling density, or dipping sauces. Search behaviour shows product hunting rather than recipe learning, indicating impulse-driven snack discovery. This is typical of snack trends triggered by one strong sensory cue rather than long-term brand building.
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Candy Aesthetic (Score: 24)
Candy-shaped visuals trend beyond eating: people search for candy-inspired colours, shapes, and textures in desserts, drinks, and packaging. The appeal is emotional and nostalgic, linking sweetness to playfulness rather than hunger. It influences cafés, dessert bars, and seasonal menus.
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Dish-First Near Me (Score: 23)
Multiple global dishes now show “near me” demand, from bibimbap to green curry and aloo paratha. The pattern suggests dish-first discovery: people see a dish on social, then search locally for restaurants that serve it.
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Cheonha Bakery (Score: 23)
Rising searches for “Cheonha Bakery (천하제빵)” follow the launch of Korea’s bakery survival show, spotlighting signature loaves, fermentation craft, and K-bread aesthetics. As clips spread, viewers seek featured bakers and copycat breads, boosting limited drops, pop-ups, and bakery collaborations.