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Starbucks Matcha + Valentine Drinks

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Trend-Name

Starbucks Matcha + Valentine Drinks

Trend-Categorie

  • Restaurant-Trend

Trend-Description

Starbucks leans into photogenic, layered drinks: new matcha builds (berry and banana-bread cues) plus Valentine’s strawberry-forward cold brew and Frappuccino, optimized for short-form “taste test” and color-reveal content.

Example

Wow factor or special feature

Bold layers and flavored cold foams turn drinks into camera-first, taste-test moments.

Relevant SoMe hashtags

#starbucks,#matchatok,#coldfoam,#valentinesdrinks,#coffeetok

Audience

  • Mainstream Crowd

Consumer Motivation

  • Convenience

Price Positioning

  • Mid

Origin

  • North America

Last Buzz Year

2026

Last Buzz Month

2

Reach

11

Novelty

10

Longevity

8

Market Impact

10

Trend Score

39
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