Salty Crab Som Tum
Trend-Name
Salty Crab Som Tum
Trend-Categorie
- Food-Trend
Trend-Description
Salty crab is popping up as an “authentic” add-in for som tum papaya salad, amplified by Southeast Asian menus and creator recipes. The cue signals bolder, funk-forward versions and creates upsell potential for restaurants and ingredient retailers.
Wow factor or special feature
Salted crab turns som tum from fresh to intensely savory—and highly postable.
Relevant SoMe hashtags
#somtum,#papayasalad,#saltedcrab,#thaifood,#seasian
Audience
- Trend Chasers
Consumer Motivation
- Convenience
Price Positioning
- Mid
Origin
- Asia
Last Buzz Year
2026
Last Buzz Month
2
Reach
4
Novelty
6
Longevity
5
Market Impact
4
Trend Score
19
