Pappy Season
Trend-Name
Pappy Season
Trend-Categorie
- Consumer-Trend
Trend-Description
Annual allocation season for cult bourbon Pappy Van Winkle returns; lotteries, resale prices and tasting notes dominate whiskey forums and lifestyle media.
Wow factor or special feature
Scarce heritage bourbon with lottery-level odds keeps luxury drinkers chasing bottles like limited-drop streetwear.
Relevant SoMe hashtags
#PappyVanWinkle #Bourbon #WhiskeyHype #AllocatedSpirits
Last Buzz Year
2025
Last Buzz Month
12
Reach
4
Novelty
6
Longevity
2
Market Impact
5
Trend Score
17
