Ovo

Brazil’s Easter chocolate obsession: The Portuguese word “Ovo” (egg) saw a notable spike (+40%) in April, thanks to Brazil’s Easter tradition of gifting giant, colorful chocolate eggs. The trend peaks every April, but this year’s demand for “Ovo de Páscoa” was stronger than ever. Brands leaned into innovation with vegan options, exotic fillings, and surprise gifts inside. The result: even more online traffic from sweet seekers looking to score the season’s best eggs.