Matcha

Matcha continued its rise with a 60% jump in global searches. Once reserved for tea ceremonies or wellness blogs, matcha is now a fully mainstream beverage, thanks to massive pushes by influencers and brands. According to FoodNavigator, matcha’s popularity is tied to health claims (antioxidants, lower caffeine) and its Instagrammable green hue. Starbucks and others released new matcha drinks this spring, adding momentum. TikTok was flooded with latte tutorials and aesthetic green café reels. The verdict: matcha isn’t just trending — it’s winning.