Ehomaki
Trend-Name
Ehomaki
Trend-Categorie
- Food-Trend
Trend-Description
Seasonal searches for “ehomaki” and the year’s lucky direction spike around Setsubun (Feb 3), pushing supermarkets, convenience stores and sushi counters to sell ready-made futomaki. Social videos explain the no-talking, face-the-direction ritual.
Wow factor or special feature
Ritual eating in a “lucky direction” turns a simple sushi roll into a seasonal must-buy.
Relevant SoMe hashtags
#ehomaki,#setsubun,#sushiroll,#japanesefood,#seasonalfood
Audience
- Mainstream Crowd
Consumer Motivation
- Nostalgia, Convenience
Price Positioning
- Mid
Origin
- Asia
Last Buzz Year
2026
Last Buzz Month
2
Reach
6
Novelty
2
Longevity
12
Market Impact
6
Trend Score
26
