Dubai Chocolate

The biggest global sweet obsession of April was Dubai Chocolate – a luxury chocolate bar filled with pistachio cream and crunchy knafeh. It went viral after influencers began posting ecstatic reviews on TikTok and Instagram, driving a 160% surge in global search traffic. As covered by the BBC, the hype led to supermarket sellouts and inspired copycats across Europe. Some countries even reported pistachio shortages. The trend illustrates how a flashy, hyper-sensory product — when paired with social media — can achieve meteoric global status.