Chipotle Halloween
Trend-Name
Chipotle Halloween
Trend-Categorie
- Restaurant-Trend
Trend-Description
Each year, Chipotle hosts its famous “Boorito” Halloween promotion, where customers dressed in costume receive special deals. The campaign consistently sparks massive online engagement around Halloween, becoming a fan-anticipated seasonal ritual fueled by clever marketing and social media buzz.
Wow factor or special feature
It perfectly combines fun and savings — dress up and get your favorite meal for less. From an industry view, Chipotle’s ability to turn a cultural moment into a recurring viral loyalty event remains a masterclass in brand engagement.
Relevant SoMe hashtags
#ChipotleHalloween #Boorito #SpookyEats
Last Buzz Year
2025
Last Buzz Month
11
Reach
9
Novelty
6
Longevity
5
Market Impact
4
Trend Score
24
