Buldak HTMX Bowls
Trend-Name
Buldak HTMX Bowls
Trend-Categorie
- FMCG
Trend-Description
Samyang’s Buldak launched “Hotter Than My Ex” limited-edition Big Bowls and a BOYNEXTDOOR tie-in track, fueling TikTok Shop discovery and Valentine-season challenge content. The campaign shows how instant noodles are marketed like pop culture merch.
Wow factor or special feature
Limited packaging plus K-pop collab turns ramen bowls into collectible, social-first merch.
Audience
- Trend Chasers
Consumer Motivation
- Indulgence, Convenience
Origin
- Asia
Last Buzz Year
2026
Last Buzz Month
3
Reach
10
Novelty
5
Longevity
4
Market Impact
8
Trend Score
27
