Barilla Heart Pasta
Trend-Name
Barilla Heart Pasta
Trend-Categorie
- Consumer-Trend
Trend-Description
Coles shoppers and TikTok creators are hunting Barilla's limited-edition heart-shaped Pasta Love ahead of Valentine's Day, fueling haul videos, sell-out anxiety and romantic-at-home dinner planning.
Wow factor or special feature
Cute shape, real function: ridges + curves hold sauce, turning pasta into a gift.
Relevant SoMe hashtags
#barillalove #heartpasta #colesfinds #valentinesdinner
Audience
- Mainstream Crowd
Consumer Motivation
- Status
Price Positioning
- Value
Origin
- Oceania
Last Buzz Year
2026
Last Buzz Month
2
Reach
6
Novelty
4
Longevity
4
Market Impact
4
Trend Score
18
